Labor Day might be just around the corner, but that doesn’t mean the summer sales season is over quite yet. Your dispensary can still capitalize on cannabis consumers getting the most out of the warmer weather with these ten fun ideas from NisonCo, the country’s most experienced cannabis media and content marketing firm.
How Do I Get More Customers To My Dispensary?
Believe it or not, the best way to attract foot traffic to your dispensary may be online. Because the average consumer spends so much time online these days, meeting them where they’re at with media marketing and internet marketing is one of the most effective ways to get their attention.
At NisonCo, we find that seasonal marketing is especially effective. You don’t have to rely on cannabis holidays like 4/20 and 7/10 to run seasonal promotions — there are plenty more holidays year-round that you can leverage to bring in customers.
You can also give your dispensary marketing campaign a head start by piggybacking on traditional sales holidays, like Labor Day weekend.
When is Labor Day 2024?
In America, Labor Day marks the unofficial end of Summer. It always falls on the first Monday in September. This year, Labor Day will be on September 2, 2024.
What is Usually On Sale On Labor Day?
Labor Day joins the ranks of Memorial Day and President’s Day as one of the year’s most significant sales weekends. Companies in every sector run sales on anything and everything during this long weekend. There’s no reason that your dispensary can’t join the party!
10 Labor Day Sales and Promotion Ideas for Dispensaries
The NisonCo team put together a list of ten fun ideas to get you started brainstorming for a Labor Day event at your dispensary.
1. Host an End of Summer Sale at Your Dispensary
You can’t go wrong with a tried-and-true method like an end-of-summer sale. Customers will already be shopping during Labor Day weekend, so you can encourage them to stop by when they’re already out and about. Get creative with it — people say you shouldn’t wear white after Labor Day, so you could discount white smoking accessories or strains like White Widow to poke fun at the fashion police.
2. Throw a Dispensary Cookout or Picnic
Summer is the perfect time for a picnic, cookout, or barbeque. If you have access to an outdoor space, try hosting a dispensary BBQ to bring people into the store. Fire up the grill or offer entertainment, like live music or a classic stoner movie screening, and encourage customers to bring their own picnic baskets. You can offer a one-day sale on picnic-ready favorites, too, like sweet edibles and fizzy cannabis drinks.
3. Extend Dispensary Hours All Weekend
If you typically open your dispensary later on the weekends, consider extending your hours to capitalize on Labor Day Weekend shoppers already out and about. If you do go this route, though, remember to honor the origins of Labor Day and show your appreciation for your staff in a big way.
4. Refresh Your Dispensary SEO to Promote Seasonal Sales
You should monitor and update your dispensary’s SEO strategy year-round, but it’s essential to do so ahead of big sales and seasonal shifts. You can include keywords that are relevant to any sales you’re running and take the opportunity to check on your overall performance. Labor Day is also the perfect time to start refining your SEO strategy for the fourth quarter of 2024. We’ve published several blogs with lists of DIY SEO tips for dispensaries, but if you need a more in-depth refresh, we offer a full suite of dispensary SEO services and cannabis internet marketing services, too.
Is your dispensary positioned to capitalize on sale opportunities this Labor Day? How about Green Wednesday and Cyber Monday? Click the above image to promote and prepare for every sales holiday with NisonCo.
5. Bundle BBQ-Ready Cannabis Products
Many people celebrate Labor Day with barbeques, cookouts, and get-togethers with friends and family. Make it easy for them to stock up on all the cannabis products they need to kick back and celebrate by compiling picnic-ready cannabis product bundles. A pack of THC-infused drinks, a couple of prerolls, and some edibles will make it easy for customers to pick up everything they need. You can even include branded, summer-themed goodies like can koozies or frisbees to stand out. If you decide to go this route, make sure you have the bundles ready at least a week or two before Labor Day so your customers can get into the store to pick them up.
6. Recognize the Origins of Labor Day By Giving Back
The cannabis industry is built out of the efforts of hard-working activists. Labor Day celebrates the workers of America, so it makes sense to honor the origins of this holiday in addition to celebrating the summer sun. You can give back to the community and show you care by running a donation drive and offering a discount to participating customers.
7. Promote Relaxing Cannabis Products for Back to School Season
Labor Day also coincides with back-to-school season. This can be a stressful time of year for college students and parents of school-age children alike, so it’s a great time to promote relaxing cannabis products. Consider running a sale on high-CBD products, relaxing strains, or other wellness products.
8. Publish Labor Day Content
A strong content marketing strategy is essential for dispensary success. Content related to your sales, marketing efforts, and seasonal topics are great ways to target keywords and increase your search ranking to attract more customers. From product spotlights to educational posts or even fun blog entries, content is one of the best ways to enrich your dispensary’s website. Make sure everything you post is optimized using SEO best practices, though. If you need help developing topics, crafting relevant pieces, or incorporating keywords, consider working with an experienced cannabis content marketing firm like NisonCo.
9. Support Local Businesses Via Cannabis Partnerships
Labor Day is all about supporting workers, so it’s a great time to put a focus on local businesses. You can promote your local dispensary and connect with the community simultaneously by partnering with other regional businesses to host events or put together product bundles. Consider working with a local art studio to host a paint and puff session, a local food truck to cater an event, or local stores to create a “shop small” bundle for local customers.
10. Get Social With Labor Day Campaigns
Our final tip for dispensaries looking to drum up business for Labor Day 2024 is another tried and true technique. Reaching out to customers directly with social media and email marketing campaigns can be an invaluable way to generate interest in your dispensary this summer. We’ve found that the most effective social campaigns are interactive; try offering your customers helpful tips and tricks to have a successful cannabis-infused Labor Day weekend, send out exclusive sales for your followers and subscribers, or ask customers to weigh in on their favorite Labor Day traditions.
Make Labor Day a High-Grossing Dispensary Sale This Year
The most effective Labor Day sales campaigns will combine multiple entries on this list for a comprehensive strategy that combines media, internet, and content marketing. Sound like a lot to wrangle? No worries. A dispensary PR agency like NisonCo will help you coordinate your efforts and keep everything running smoothly through the end of summer and beyond. For more information about our services or to schedule a free discovery call, contact NisonCo today. Happy Labor Day from the team!
