Another successful 4/20 has come and gone, and now your dispensary is brainstorming dispensary sales ideas for the exciting cannabis holidays still ahead. If you have already launched your summer dispensary promotion strategy, next on your list should be preparing for 7/10 — also known as National Dab Day. At NisonCo, we love helping cannabis companies come up with creative 710 sales campaigns and dispensary marketing ideas that actually move the needle. Read on for 20 ideas to make this July your most profitable yet.
Planning ahead for exciting cannabis holidays throughout the year is essential for staying competitive, whether you run a brick-and-mortar dispensary or sell online. 7/10 is one of the biggest opportunities of the summer, and with the right strategy, your dispensary can make it count.
What Is 710? Understanding National Dab Day
The 710 holiday gets its name from a clever bit of wordplay: when you flip the number 710 upside down, it spells “OIL” — a nod to cannabis oils and concentrates. Celebrated every July 10th, National Dab Day has grown from an underground community tradition into a full-scale cannabis holiday, complete with live events, brand activations, and major dispensary promotions happening across the country.
The timing could not be better for dispensaries looking to grow their concentrate category. According to a recent Forbes analysis, cannabis concentrate sales are surging at dispensaries nationwide — with some retailers reporting that concentrates now account for double the share of total sales compared to just a year prior, with premium products like live rosin leading the charge. A well-planned 710 marketing campaign is one of the most effective ways to capitalize on that growing consumer demand. Here are 20 dispensary marketing ideas to get you started.
1. Host a Fun 710 Event at Your Retail Cannabis Store
If you run a dispensary, smoke shop, or other brick-and-mortar cannabis business, consider hosting an event to celebrate 710 Dab Day. It is the perfect time of year to host an outdoor event, like a cookout with live performers, and hosting an in-person 7/10 party is a surefire way to increase dispensary sales in July while getting customers through the door. Dab Day events are growing year over year, and customers are actively seeking out dispensaries that make the holiday feel special.
2. Decorate Your Dispensary for a Festive 710
Even if you do not host an event, you should still decorate your dispensary with cannabis-themed decor to celebrate 710. Window signs and displays of dab rigs alongside traditional party decor, like balloons and streamers, can help attract attention to your storefront and bring in customers — even those who are not specifically shopping for cannabis concentrates that day.
3. Encourage Word of Mouth Dispensary Marketing
Do not have a large marketing budget this year? No problem. Provide impeccable service that people cannot help but tell their friends about. Offer word-of-mouth promotions that customers have to mention at the register to unlock, creating exclusivity and bringing in new shoppers without spending a dime. NisonCo’s first clients all came through word of mouth, so we know from experience that it can work.
4. Send Out Emails and Texts to Tell Customers About 710 Specials
While developing novel ideas can be a great way to bring in customers, you should not neglect the tried-and-true techniques. Sending out emails and texts to your customers is one of the most effective ways to spread the word about upcoming 710 sales and events. You should not come across as spammy, though — a cannabis content marketing agency will help you craft compelling messages that your customers will actually read and act on.
5. Create Personalized Marketing Campaigns to Target Specific Cannabis Customers
Customized marketing campaigns are more effective than generic emails or texts. Create lists of customer profiles and consider sending a slightly different message to each group. For example, tell customers who frequently buy dabs about all of the great concentrates you have in stock for 7/10, send unengaged customers a coupon code, and tailor messaging for first-time visitors. With 96 percent of marketers reporting that personalization leads to increased sales, segmented campaigns are a must-have strategy for any 710 dispensary deal push.
6. Celebrate 710 With Great Sales
One of the best ways to encourage customers to shop is by running 710 sales. On 7/10, consider giving customers discounts (if your region allows it) on their purchases. Keep them simple and thematic: BOGO deals are always popular, and you can run clever promotions like 71% off dab accessories or $7.10 off purchases over a certain amount. Simple, well-promoted 710 dispensary deals drive urgency and foot traffic alike.
7. Host a 710 Giveaway or Raffle
Raffles are a beloved way to encourage customers to purchase if they are allowed in your region. Put together some grade-A prizes, like dab rigs or accessory bundles, and either sell raffle tickets or give customers a certain number of entries for dollar amounts they spend leading up to 7/10. If you are hosting a 7/10 event, consider drawing the winner there for maximum excitement and foot traffic.
8. 710 Freebies Encourage Customers to Make a Purchase
Everyone loves free stuff. Giving away freebies is another excellent dispensary sales idea to incentivize customers to make a purchase. You can tailor this technique to fit any business model, whether you give away small items like stickers or matchbooks with every purchase on 7/10 or offer bigger-ticket freebies, like t-shirts or accessories, to customers who spend over a certain amount.
9. Offer Extra Dispensary Loyalty Points on 710 to Bring Customers In
Rewards programs and loyalty points are some of the most surefire ways to encourage customers to revisit your store. Give them one more reason to shop on 7/10 by offering extra loyalty points with each purchase made on the holiday. Customers who feel rewarded for their spending are far more likely to return — and to bring friends.
10. Print Custom Cannabis Merch to Commemorate 7/10
Encourage your customers to stop by on 7/10 with the promise of limited-edition merch. Customized impulse buys, like lighters and stickers, kept beside the register or commemorative T-shirts, bags, and hats sold at your 7/10 event are all great dispensary ideas to fit any budget. Limited-edition items create a sense of urgency that drives purchases and builds brand loyalty long after the holiday ends.
11. Launch a New Cannabis Concentrate Product in Time for 7/10
July 10 is the day that cannabis connoisseurs celebrate their love for wax and oils, so it is a great time to release new dab rigs, concentrates, or THC vape pens. Knowing how to promote cannabis concentrates effectively is increasingly important as the category grows — premium offerings like live rosin and solventless extracts are resonating strongly with consumers right now. For brick-and-mortar stores, dropping limited-edition products on 7/10 creates serious buzz. If you are selling online, put these releases up a week or two before the holiday to allow time for shipping.
12. Curate a Dabbing Bundle for 710
Make it easy for customers to spend money by putting together product bundles. To celebrate 7/10, consider offering a “dabbing basics” bundle with a dab rig, torch, and dab tool to give customers everything they need to celebrate. You can also offer concentrate sampler bundles to give consumers a dab flight of the most popular products you carry — a great way to introduce customers to premium products they may not have tried before.
13. Get Placement in a 710 Product Guide
Cannabis bloggers and influencers are always looking for the next best products, especially in the lead-up to a cannabis holiday like 7/10. If you want a featured spot in one of their product guides, you can work with a cannabis PR agency to send out pitches and get your products placed in front of a highly targeted audience of concentrate enthusiasts.
Is your dispensary hosting awesome events but having trouble promoting them? Click the image above to contact our experienced team of cannabis marketers and have your next big event seen by your target audience.
14. Sponsor a Fun Cannabis Contest to Get Customers Involved
Encourage consumer interaction with a fun 710-themed cannabis contest online or at an in-person event. Ask your customers to create cannabis-themed art, share how they are celebrating National Dab Day, or take a dab in the most creative way, and make sure to give out prizes. User-generated content from contests like these also doubles as powerful social proof you can share across your platforms — one of the most cost-effective dispensary marketing ideas available.
15. Promote Cannabis Advocacy on 710
Cannabis holidays are tons of fun, but they are also a great time to take a step back and remember the history of our favorite plant. Make a difference this 7/10 by supporting organizations working toward cannabis law reform. You can match donations or give a certain percentage of your proceeds to an organization like the Last Prisoner Project (LPP) or the National Organization for the Reform of Marijuana Laws (NORML). Customers increasingly support brands that stand for something beyond the sale.
16. Post 710 Content on Your Cannabis Blog
Cannabis blogs are one of the best ways to increase your website’s search ranking and provide customers with the information they want. Celebrate 7/10 by posting optimized content that answers frequently asked questions about concentrates, promotes your events, and highlights your products. Curious how AI tools can give your content an edge? Explore our guide on how to use AI content in cannabis marketing for practical strategies. A cannabis content creation firm can help you produce compelling, keyword-rich content that increases your brand’s visibility and builds real credibility in search results.
17. Reach Consumers With 710-Themed Social Posts
Most Americans are active on social media, so posting about your 710 sales and events across various platforms can help you reach a massive audience. Keep the posts relevant and well-timed, and ensure they are optimized and permitted for whatever platform you choose. Short-form video content and social commerce features are especially effective for cannabis holidays like National Dab Day, giving customers an engaging way to discover your promotions in the moment. Make sure to interact with every customer who comments on your 710 posts, too.
18. Generate Hype With a Countdown to 7/10
Most cannabis enthusiasts are already excited about 7/10, but you can drum up even more anticipation with a countdown posted online or in-store. Many social media platforms now offer countdown integrations, making it easy for customers to track exactly when your 710 sales and events officially kick off — and to set reminders so they do not miss out.
19. Create a Custom Landing Page for 710 Celebrations
It is important to update your website year-round, but it is even more essential when big cannabis holidays like 7/10 are on the horizon. Work with a cannabis SEO company to create a dedicated 710 Dab Day landing page that tells customers about everything you have going on. Online-only cannabis companies, especially, will benefit from an SEO refresh and a festive, conversion-focused landing page that captures organic search traffic from concentrate shoppers.
20. Partner with Other Companies for a Community-Centric 710 Celebration
The cannabis community is one of the things that makes this industry so unique. Connect with the community on 7/10 by partnering with other local businesses. Whether you team up with a smoke shop to provide discounts on dab rigs, a local restaurant to deliver munchies to your event, or a yoga or art studio to host an elevated activity, everyone benefits — and cross-promotional 710 dispensary deals can dramatically expand your reach without a major ad spend.
Have Your Most Successful 7/10 Yet With a Cannabis Marketing Agency
There is a lot to take care of to ensure everything goes smoothly for your 7/10 celebration. A cannabis media marketing company can help. NisonCo has extensive experience in SEO, content creation, PR, and digital strategy, and we love helping cannabis companies like yours grow and thrive around every cannabis holiday on the calendar.
Contact NisonCo today to learn more about our services or to schedule a free consultation.
