Is your dispensary’s summer marketing plan ready for the warmer weather? As a longtime cannabis content marketing agency, NisonCo knows that a seasonal marketing strategy can make the difference between a successful summer and so-so sales for our clients. Here are the marketing ideas we’re most excited to help our clients implement this summer.
1. Mark the Start of Summer with a Memorial Day Cannabis Sale
Memorial Day, observed on the last Monday in May, marks the unofficial start of summer for many Americans. This three-day weekend is a great time to kick off your cannabis business’s summer season with a beginning-of-summer sale or marketing campaign.
2. Host a Dispensary BBQ
Nothing says summer like a barbeque. If you own a brick-and-mortar cannabis business, consider hosting your own BBQ with snacks, games, and promotions.
You can also promote cookout-ready cannabis essentials, like drinks and prerolls. Your dispensary can even create bundles to provide your customers with a convenient way to purchase all the essentials they need for their next cannabis-infused backyard BBQ.
Speaking of cannabis-infused barbeques, if your company hosts an optimized cannabis blog, you can post recipes for elevated versions of your favorite cookout treats. Cannabis-infused ice cream or fruit cobbler, anyone?
3. Capitalize on Cannabis Weddings this Wedding Season
Cannabis weddings are one of the hottest trends among engaged couples. More and more people are opting to incorporate cannabis into their weddings, whether that means hosting a cannabis bar or looking toward everyone’s favorite plant for decoration inspiration.
Cannabis business owners can capitalize on this trend by promoting wedding-related products and services as the weather warms up and couples host their weddings. For some great actionable ideas, take a look at NisonCo’s blog on how to market your cannabis wedding products and services.
4. Decorate Your Dispensary for Summer
Seasonal decorations and promotions are a great way to keep your customers engaged. Why not set up some summer-inspired displays and decorations in your shop? Classic tropically inspired decorations like leis and kitschy pool inflatables will add a fun touch to your dispensary or cannabis business. Something as simple as a pink flamingo lawn decoration outside your shop can entice customers to come inside.
Consider incorporating thematic cannabis products into your summer displays, too. Summery strains like Watermelon Kush and Ice Cream can take center stage alongside summery bongs, pipes, or merchandise.
5. Celebrate the Summer Solstice with Cannabis
June 21 marks the official first day of summer in the Northern Hemisphere. It’s a great day to host an event, publish a blog, make posts on social media, run sales, or all of the above.
Need help promoting your dispensary’s summer sales and events? NisonCo’s comprehensive suite of marketing services ensures your occasion lights up consumers’ summer calendars. Click the above image to get in touch today.
6. Support American Cannabis Reform on the Fourth of July
NisonCo has its roots in activism, so we believe there’s nothing more patriotic than working to make your home country or state a better place. The Fourth of July is an excellent holiday to host fun sales or events to celebrate, and it’s also a great time to give back to the cannabis community. Consider supporting nonprofit organizations working toward national cannabis reform, like NORML or the Last Prisoner Project, alongside your cannabis company’s July 4th celebrations.
7. Promote Concentrates on 7/10
July 10, or 7/10 (also called Dab Day or Oil Day), is one of the most significant cannabis holidays of the year. It’s a great day to promote cannabis concentrates and dabbing accessories since many people will be heading to the dispensary to purchase these products for their celebrations. Many of the marketing techniques we recommend for 4/20 apply to 7/10, too; check out NisonCo’s blog on 4/20 marketing ideas for inspiration.
8. Let Your Cannabis Customers Weigh in on their Favorite Sports Teams
Many consumers look forward to summertime as the season when they get to watch their favorite sports teams compete. Baseball and soccer (or fútbol) seasons are at their peak in the summer, and the summer of 2024 will also see the Summer Olympics.
Let customers vote for their favorite teams with promotions or product displays, such as smoking accessories in your city’s team colors.
9. Highlight Beach-Ready Cannabis Products
For many people, summertime means beach vacations. Capitalize on this with beach-themed decorations or with promotions on beach-ready cannabis products.
Tropical-themed strains, discreet consumption methods like drinks and edibles, and even plastic or silicone bongs to comply with “no glass on the pool deck” rules make great products to highlight during the summer months.
10. Host an End of Summer Cannabis Sale on Labor Day Weekend
Labor Day, celebrated on the first Monday in September, marks the unofficial end of summer in the U.S. The last long summer weekend is a great time to host a summer blowout sale and kick off the next season’s marketing plan.
A Cannabis Content Agency Can Help Market Your Dispensary Every Season
As your cannabis company wraps up another successful summer season, there are plenty of other cannabis holidays to celebrate throughout the rest of the year. An experienced cannabis content creation agency like NisonCo can help you stay on top of marketing materials like blogs, website copy, and newsletters.
Contact NisonCo today to learn more about how our services can help your company grow this summer and beyond.
