Our Cannabis Public Relations Team

Our dedicated staff of Marijuana Communications Experts hail from various backgrounds that form a perfect constellation of skills for telling your story. We have lobbyists, activists, brand managers, non profit veterans, marketers, digital media experts, and more. Combined with our suite of proprietary databases, distribution channels, and scores of personal relationships with journalists forged over years of collaboration, there is no better firm representing members of the cannabis industry.

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Evan Nison, founder and owner. Evan Nison is the youngest member of the NORML Board of Directors and sits on the Board of Directors of Students for Sensible Drug Policy. He is the founder of the PR firm NisonCo, which connects leaders in the legal cannabis, medical marijuana, and hemp industries with influential journalists across the U.S. and world.

In 2010, while still a student, Evan took a semester off and moved to California to run the college outreach for the cannabis legalization ballot initiative Prop 19, which spanned over 40 actively managed schools state-wide. He was President of Ithaca Students for Sensible Drug Policy for 4 years, which under his leadership passed one of the first college policies in the country that equalized penalties for cannabis and alcohol on campus. He also received one of the pens used to sign the New York 911 Good Samaritan Law and New York medical marijuana law for his involvement in the passage of both bills.

During the 2016 U.S. presidential campaign Evan pressed Hillary Clinton for a firm answer on her support for legalization during a live town hall event on ABC’s Good Morning America.

More recently, as part of his mission to build socially driven businesses, he co-founded Whoopi & Maya, a women’s-focused cannabis brand with actress Whoopi Goldberg and fellow board member Rick Cusick. He then went on to co-found Emerald Farm Tours, a Northern California-based cannabis tour company to give the public a transparent hands-on view of the cannabis industry from seed to sale, and Bloody Good Vape & Smoke, a smoke shop in New Jersey he founded with a victim of cannabis prohibition who was held in jail for a year awaiting trial.Evan has been mentioned in news sources such as the NY Times, CNN, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in The Cannabist, Civilized, Ithaca Times, Home News Tribune, The Marijuana Times, and the Sun Times. He also received the 2011 NORML Student Activism Award and High Times Freedom Fighter Award for his advocacy.

Zane Bader, PR client manager. Zane joined the NisonCo team in 2017 and received a B.S. in Mathematics from the University of Georgia. He has experience guiding public relations strategy for a wide variety of companies including MSOs, hemp-CBD brands, cannabis technology platforms, psychedelic medicine providers, and ancillary cannabis products. Throughout his tenure at NisonCo, he has helped garner media coverage in mainstream and high-tiered outlets including BNN Bloomberg, Business Insider, Forbes, Refinery29, CNN, The Today Show, Cheddar, Yahoo Finance, and numerous cannabis trade publications.

He also has extensive experience in drug policy reform, harm reduction, and peer-based drug education. Zane was previously the secretary for the Board of Directors at Students for Sensible Drug Policy (SSDP) and has been a panelist at numerous international drug policy reform conferences, including both SSDP and Drug Policy Alliance. Prior to joining NisonCo, he was a research assistant on the largest and longest comprehensive study on substance abuse treatment within the United States. He is located in Athens, Georgia.

Elana Cohen, PR client manager. Chicago born-and-bred Elana Cohen joined the NisonCo team in 2019. With extensive experience in the public relations industry, she has developed and executed numerous impactful corporate communication programs across a large variety of industries. She holds a B.A. in Public Relations from Hofstra University and has been working in the industry her whole career. The cannabis industry is an exciting career for Elana on many levels: it’s an opportunity to participate in making history, it’s working with the nation’s premier and largest medical marijuana healthcare and lifestyle companies and, most importantly, Elana thrives on her accomplishments in helping to communicate the benefits of cannabis.

Elana has made a personal commitment to be an instrumental and educational voice for cannabis patients, advocates, and industry players everywhere. Elana has worked with such Cannabis clients such as Mauricio Consalter MD: Cannabis Internist and Medical Cannabis Expert; Chef Manny Mendoza & Herbal Notes: Herbal Notes Infused Supper Club; Mazel Tov Farms; Green Oasis Dispensary in Oregon; and TCS Cannabis Consulting. She is a member of Women In PR, the local Chicago chapter of NORML, and The American Foundation of Suicide Prevention. In her spare time, she enjoys cooking, reading, writing and crafting and playing with her puppies.

Kelly Ebbert, pitcher. Kelly Ebbert serves as a member of NisonCo’s pitching and cannabis SEO teams, and joined NisonCo in 2019. Kelly loves that her work allows her to research and write about topics she is invested in, such as sustainability, cannabis, business, and more. She has developed relationships with high-tiered mainstream outlets such as NY Post, Forbes, Fox Business, Bloomberg, and AdWeek. Kelly is no stranger to the cannabis industry. Previously, she interned with 4Front Ventures as an advising intern. She also worked as a Phone Banking Lead with Regulate Rhode Island, where she made hundreds of calls to residents in support of cannabis legalization. Currently based in her hometown of Pittsburgh, PA, she is focused on advocacy work, recently co-founding a youth-centered non-profit called Live to Love Project. When she’s not working, Kelly enjoys traveling, gardening, and crafting.

Tori Gates, operations director. Tori Gates has worked in nonprofit management and operations with a focus on drug policy and money in politics for the previous seven years. While at Ithaca College studying Psychology and Marketing with a focus on cannabis start-ups and cannabis marketing, she was the president of the college’s Students for Sensible Drug Policy chapter focusing on public education with programs like Just Say Know, Know Your Rights, and policy change campaigns to equalize the penalties for cannabis and alcohol in partnership with campus public safety and administration. After college, she has worked on leading field and political operations for city and statewide money in politics, voting reform, and legalization ballot initiatives in South Dakota and Colorado. Tori began working for NisonCo in 2017 when she moved to Colorado from Massachusetts, and she uses her expertise to build cannabis email marketing campaigns, offer top-notch marijuana marketing strategy, and create successful systems for the fully remote team. When she’s not running operations and business development, you’ll find her ripping down the ski slopes, hiking the wilderness, or enjoying the Rocky Mountain high.

Haley Giuliano, people ops. Haley Giuliano joined the NisonCo team in 2020, bringing with her a background in office management and administration. Her position involves Human Resources as well as Property Management, culminating in what can more easily be referred to as “PeopleOps”. She is a Connecticut native, but lived in Florida for two years during which one of the jobs she held was that of a correctional officer. The experience opened her eyes to issues within the prison system – like the number of inmates incarcerated for marijuana possession, despite prison staff shortages. After being disheartened from this experience, Haley moved back to Connecticut where she worked in security and later managed a psychological center. She received her BA in Integrated Studies from Brescia University and is currently pursuing her MBA through the same college. When Haley is not working, she’s spending time with her husband, Sebastian, and her dog, Emeree.

Tony Ham, Cannabis SEO Account Manager
Tony Ham, SEO client manager. Tony Ham started at NisonCo in 2018 and was a founding member of the SEO department at NisonCo where he manages clients in the cannabis, CBD, and psychedelic space. With the skills that he honed at his previous jobs on Wall St. he strives to find the best and most efficient solutions and get his clients ranked. Tony has worked with industry leaders such as Ascend Wellness, Dr. Dabber, and Coda Signature. When not working on SEO accounts, you can find him playing with his 3 puppies, at the gym with his wife or gaming.

Raquel Heras, PR client manager. Raquel began at NisonCo in 2015 as an intern and joined the team full-time in 2019. She completed her B.A. in Political Science from the University at Albany. In 2014, Raquel founded and became president of the Students for Sensible Drug Policy (SSDP) Chapter at the University at Albany. The chapter was awarded the Justice Award in 2017 by the university for its work in drug policy reform. When she’s not working, you can find Raquel painting, reading, and hiking.

Colten, Cannabis SEO Account Manager
Colten Koch, SEO client manager Colten serves as an SEO Account Manager at NisonCo and manages our ever growing cannabis, CBD, hemp, and psychedelic SEO client base. Colten got an early start in affiliate marketing at the age of 17 when he was hired to help with SEO at a tech startup before going on to work for multiple companies in a wide variety of industries. Colten cares about helping cannabis and CBD companies with SEO, and gets a thrill out of watching his clients increase their search rank and brand presence online. Currently based on the east side of Washington state, Colten is focused on honing his digital marketing and SEO skills even further. When he is not working, he has a passion for music production ranging from Alternative Rock to Hip Hop, and is an avid producer, guitarist, and drummer.

Marisa Martinez, manager of financial services. Marisa joined NisonCo in 2020 and holds a dual BSBA in Accounting and HR/Organizational Management, as well as a Senior Professional in HR designation awarded by the HRCI. With over 10 years of experience in helping organizations in diverse industries refine their core processes, she leverages that knowledge to maximize her contribution to what happens “behind the scenes” in support of the organizations’ mission and goals. Her expertise helps keep NisonCo running smoothly and efficiently. In her career she is most proud of co-founding a nonprofit school for children with developmental disabilities in 2010 and remains a committed and passionate advocate. While her personal passions are diverse and travel usually keeps her busy, she enjoys everything outdoors, taking the time out for yoga practice and spending time with her family.

Marisa Rincon, business development. Marisa joined the NisonCo team in 2019. She has a B.A. in Business Administration with emphases in Marketing and Operations Management from the University of Colorado at Boulder. Marisa started in the cannabis industry via a college internship and fell in love with the passion and dedication of the community. She comes from a strong branding strategy and digital marketing background and enjoys applying that knowledge to her business development role. When she’s not working, you’ll find her walking her taking pictures of her pup, cooking, going to concerts and breaking it down on a dance floor.

Marissa Smith, staff writer. Marissa joined the NisonCo team in 2019 in the capacity of research and blog / ghostwriter extraordinaire. She graduated from Ithaca College in 2014 with a BA in English Literature, a Marketing minor and a Classical Studies minor with the focus in Latin.

While in school, Marissa worked in various editorial capacities for The Ithacan, one of the most-awarded weekly collegiate periodicals in the country. Working as a Chief Copy Editor, Chief Proofreader and Sales Manager (sometimes concurrently) for the publication helped fuel her rigorous attention to detail, proven ability to deliver with a tight deadline, and knowledge of various writing strategies. Her senior year, she became the founding Editor-in-Chief of ZoetIC, a yearly anthology published by Sigma Tau Delta, the international English studies honor society.

Marissa’s professional work has been dedicated to operations management for various local food establishments in the Pioneer Valley in western Massachusetts, where she instills order and plays with food along the way.

Marissa’s penchant for language, marketing and words has driven her focused dive into cannabis SEO blogging strategy with NisonCo when she’s not up to her neck in locally produced food. She’s honored to work alongside a seasoned and impassioned cannabis PR, marketing, and SEO team who care about social justice and industry accountability.

Brian Sonenstein, pitching director. Brian Sonenstein joined NisonCo in 2015. He manages our pitching team, which includes overseeing media trend discovery and legislative tracking. He also runs NisonCo’s pro bono PR program to provide media assistance to grassroots organizations and companies engaged in advocacy work.

Brian has worked at the intersection of media and advocacy since 2009. He was the associate publisher and director of advocacy at the political website Firedoglake.com, where he worked on and managed the Just Say Now marijuana legalization campaign. Just Say Now garnered over 2.5 million followers and helped engage and register thousands of voters on cannabis legalization and medical marijuana campaigns in states including California (Prop 19), Colorado (Amendment 64), Washington (Initiative 502), and Oregon (Measure 91). Brian’s organizing work goes beyond drug policy reform. For example, he organized jail support for whistleblowers Chelsea Manning and John Kiriakou. He also raised over $200,000 to send necessary equipment to Occupy Movement protesters, and raised thousands to send independent journalists to cover critical events like Julian Assange’s extradition hearings in London and the 2016 Democratic National Convention. He is a co-founder and editor of Shadowproof.com, a reader-supported news outlet, where he reports on incarceration. He is also a co-host of the Beyond Prisons podcast: a political education resource for the prison abolition movement, which was named one of the top 10 Anti-Racist Podcasts of 2020 by Elle Magazine.

Lucas Wentworth, PR client manager. Lucas Wentworth joined the team at NisonCo in 2018. He studied English and Professional Writing at King’s College and comes from a strong background in various types of writing, editing, social media marketing, and strategic communication. Aside from his obvious passion for cannabis legalization and amnesty, Lucas has been a lifelong advocate for incarcerated, homeless, and trafficked individuals. He has volunteered and interned in numerous shelters, kitchens, and prison book programs. While in college, he compiled a comprehensive database of resources and shelters in all 50 states for people experiencing human trafficking. He is currently located in Buffalo, NY and involved in the local Western New York chapter of NORML as well as Food Not Bombs.

NisonCo In The News


Business Insider – Top 18 boutique PR firms that are winning big-name clients like Walmart and Hermes.

Expertise.com – Best PR Firms Near Newark, NJ of 2021

Benzinga – DesignRush Ranks the Top Digital Marketing Companies in March


Green Market Report – Top 10 Most Influential Communication Professionals To Watch In Cannabis 2020

Green Market Report – Top 11 Most Effective Cannabis PR Firms

Strain Insider – Top 11 Cannabis PR Agencies of 2020


Observer – PR Power List Cannabis Honor Roll Of 2019

Insider NJ – The Insider 100: Cannabis Power List

Marijuana Times – The Faces in NYC Cannabis: Evan Nison

Green Market Report – Top 10 Most Effective Cannabis PR Firms 2019

Strain Insider – Top 11 Cannabis PR Agencies of 2019


Observer – The Most Powerful Cannabis PR Firms of 2018

High Times – The 100 Most Influential People in Cannabis

Forbes – PR Pros Team Up To Help Brands Overcome Marijuana Marketing Challenges

Root’d – Ep.49 – Evan Nison – How to Leave Your Mark on the Cannabis Industry


Cannabis Industry Journal – Top PR Firms in Cannabis of 2017

Civilized – He’s Been Fighting Prohibition Since He Was 18. Who Is He?

MG Mag – Marijuana Advocate Evan Nison, Owner and Founder of NisonCo


Elite Daily – Meet The Guy Who Confronted Hillary Clinton About Marijuana Legalization

Marijuana Venture – 40 under 40

The Cannabist – Meet Evan Nison, who just talked weed with Hillary Clinton on ‘GMA’

Cannabis Radio – EPISODE #17: EVAN NISON


My Central New Jersey – East Brunswick man named to national marijuana board