Our Cannabis Public Relations Team

Our dedicated staff of Marijuana Communications Experts hail from various backgrounds that form a perfect constellation of skills for telling your story. We have lobbyists, activists, brand managers, non profit veterans, marketers, digital media experts, and more. Combined with our suite of proprietary databases, distribution channels, and scores of personal relationships with journalists forged over years of collaboration, there is no better firm representing members of the cannabis industry.

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Evan Nison, founder and owner. Evan Nison is the youngest member of the NORML Board of Directors and sits on the Board of Directors of Students for Sensible Drug Policy. He is the founder of the PR firm NisonCo, which connects leaders in the legal cannabis, medical marijuana, and hemp industries with influential journalists across the U.S. and world.

In 2010, while still a student, Evan took a semester off and moved to California to run the college outreach for the cannabis legalization ballot initiative Prop 19, which spanned over 40 actively managed schools state-wide. He was President of Ithaca Students for Sensible Drug Policy for 4 years, which under his leadership passed one of the first college policies in the country that equalized penalties for cannabis and alcohol on campus. He also received one of the pens used to sign the New York 911 Good Samaritan Law and New York medical marijuana law for his involvement in the passage of both bills.

During the 2016 U.S. presidential campaign Evan pressed Hillary Clinton for a firm answer on her support for legalization during a live town hall event on ABC’s Good Morning America.

More recently, as part of his mission to build socially driven businesses, he co-founded Whoopi & Maya, a women’s-focused cannabis brand with actress Whoopi Goldberg and fellow board member Rick Cusick. He then went on to co-found Emerald Farm Tours, a Northern California-based cannabis tour company to give the public a transparent hands-on view of the cannabis industry from seed to sale, and Bloody Good Vape & Smoke, a smoke shop in New Jersey he founded with a victim of cannabis prohibition who was held in jail for a year awaiting trial.

Evan has been mentioned in news sources such as the NY Times, CNN, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in The Cannabist, Civilized, Ithaca Times, Home News Tribune, The Marijuana Times, and the Sun Times. He also received the 2011 NORML Student Activism Award and High Times Freedom Fighter Award for his advocacy.

Beth Adan, client and email marketing manager. Beth has been in PR, marketing, and branding since 2011 and is a native of Washington State, which legalized adult recreational cannabis in 2012. She joined NisonCo in 2017 and has a long-term track record of proven PR wins, having secured high-level media coverage at both mainstream and cannabis-related outlets for her clients. Her knowledge and love of all things cannabis runs deep: off the clock, Beth is also the Founder & Editor of cannabis lifestyle publication, TokeTank.org. In addition to the cannabis industry, Beth participates in local food security and sustainable farming initiatives and has volunteered with Planned Parenthood and other women’s health organizations.

Zane Bader, client manager. Zane Bader sits on the Board of Directors for Students for Sensible Drug Policy (SSDP), where he is on the executive committee and is the secretary for the Board. During his undergraduate studying Mathematics at the University of Georgia, he founded the Psychedelic Club at UGA, as well as helped lead his University’s SSDP chapter and local marijuana reform organization. He was previously employed at UGA’s Center for Research on Behavioral Health, where they conducted the largest and longest comprehensive study on drug abuse treatment within the United States. He has volunteered with DanceSafe since 2015, providing onsite harm reduction at music festivals.

Rich DiGregorio, client manager. Rich DiGregorio has more than 10 years experience in advertising and digital marketing with a focus on marketing analytics and sales strategy. Prior to joining NisonCo, Rich helped secure millions in revenue for a number of ad tech companies and developed high-level relationships with agencies serving some of the most prominent CPG, Telecom and Lifestyle brands. Rich joined NisonCo in 2016 after deciding to move into a more socially engaged industry and promote cannabis advocacy. He is also an active member of the New York City music community where he has helped raise thousands in funding for events and festivals, performed on stage alongside notable artists such as Sharon Van Etten and Walter Schreifels (Quicksand, Gorilla Biscuits), and is credited as a drummer on dozens of recordings. When he’s not in the office you can likely find him behind a drum kit in any number of venues in the greater Brooklyn/NYC area.

Tori Gates, operations manager. Tori Gates has worked in nonprofit management and operations with a focus on drug policy and money in politics for the previous seven years. While at Ithaca College studying Marketing and Psychology she was the president of the college’s Student’s for Sensible Drug Policy chapter focusing on public education with programs like Just Say Know and Know Your Rights in partnership with campus public safety and administration. After college she has worked on leading field and political operations for city and statewide money in politics, voting reform, and legalization ballot initiatives in South Dakota and Colorado. Tori began working for NisonCo in 2017 when she moved to Colorado from Massachusetts. When she’s not running operations and business development you’ll find her ripping down the ski slopes, hiking the wilderness, or enjoying the Rocky Mountain high.

Madison McCorquodale, account and social media coordinator. Madison joined the team in 2018 and has a B.A. in Communication, a Minor in Business, and Certificate in Strategic Communication from Texas A&M University. Madison maintains a focus on strategic communication which has helped build her already extensive portfolio. She has been actively engaged in social media since 2009 and as a result has gained hands-on experience for effective social media strategies and execution, both for personal and business accounts. Her media relations accomplishments coupled with her passion for writing and telling stories has made her a great asset to the team. When she’s not working, you can find her playing with her dogs, cooking, writing, or designing in her spare time.

Marison Rincon, business development. Marisa joined the NisonCo team in 2019. She has a B.A. in Business Administration with emphases in Marketing and Operations Management from the University of Colorado at Boulder. Marisa started in the cannabis industry via a college internship and fell in love with the passion and dedication of the community. She comes from a strong branding strategy and digital marketing background and enjoys applying that knowledge to her business development role. When she’s not working, you’ll find her walking her taking pictures of her pup, cooking, going to concerts and breaking it down on a dance floor.

Brian Sonenstein, technology and email distribution manager. Brian Sonenstein joined NisonCo in 2015. He has worked in media and advocacy since 2009. He was the associate publisher and director of advocacy at the political website Firedoglake.com, where he worked on and managed the Just Say Now marijuana legalization campaign. Just Say Now garnered over 2.5 million followers and helped engage and register thousands of voters on cannabis legalization and medical marijuana campaigns in California, Colorado, New York, New Jersey, Rhode Island, Washington, Oregon, and other states. He is a co-founder and editor of Shadowproof.com, a reader-supported news outlet, where he reports on incarceration.

Lucas Wentworth, client manager. Lucas Wentworth joined the team at NisonCo in 2018. He studied English and Professional Writing at King’s College and comes from a strong background in various types of writing, editing, social media marketing, and strategic communication. Aside from his obvious passion for cannabis legalization and amnesty, Lucas has been a lifelong advocate for incarcerated, homeless, and trafficked individuals. He has volunteered and interned in numerous shelters, kitchens, and prison book programs. While in college, he compiled a comprehensive database of resources and shelters in all 50 states for people experiencing human trafficking. He is currently located in Buffalo, NY and involved in the local Western New York chapter of NORML as well as Food Not Bombs.

Drew White, client manager. Drew White has been working in cannabis related PR with NisonCo since February 2016. He’s had a large focus on NisonCo’s clients related to ancillary products as well as consumer facing and FDA approved pharmaceutical CBD. He comes from a background in sustainable business development working with the non-profit B Lab. He’s a strong advocate for diversity in the cannabis industry and the positive social externalities that come from it. Drew is also Co-Founder and Secretary of the Roaming Hearts Foundation, a non-profit aimed at mental health awareness and suicide prevention. In his downtime you can find him DJing Brooklyn dance-floors on early weekend mornings and one off week-day nights.

Michelle Yang, administration manager. Michelle Yang has worked on non profit fundraising for foreign education and animal welfare. She studied Psychology and Public Health at Rutgers University where she primarily focused on substance abuse counseling and drug policy. She joined NisonCo in 2017 and currently manages HR and accounting. Outside of work, she creates lowbrow surrealist art as well as freelance graphic design.