Some brands think they have social media figured out, and that it’s a straightforward and easy business tactic. The fact is that this is quite the opposite, and unfortunately, there is a lot more to a marketing social media strategy than many realize. Social media has many different facets to it, and a lot of…
Guest article by Eric Rosen, Dark Heart Nursery Follow these 10 best practices for strong, healthy cannabis plants. 1. Maximize your resources As the cannabis industry continues to mature, many indoor, greenhouse and outdoor cultivators are all re-examining their business practices to identify areas of inefficiency. Cultivators that outsource clones in their supply chain yield…
More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to…
Guest Post from Troy Ivan, CEO & Founder of ExtractCraft With a lot of time on our hands, some might find this is a good time for experimenting with different ways to infuse foods from home with different devices. Enter ExtractCraft, and their Source Turbo, with improved processing time, Turbo Mode, altitude-specific tuning, and upgraded…
Article written by Michael Sassano, the founder and CEO of Solaris Farms, one of the largest and most high tech cannabis growers in Nevada, and Head of the Board at Somai Pharma, a medical cannabis product distributor in the European Union. The world came to a standstill when COVID-19 came about, but that doesn’t mean…
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it? (more…)
We’re excited to announce the launch of NisonCo’s new marketing department with a range of new service offerings. Created in response to client needs for more integrated marketing/PR campaigns, NisonCo’s Marketing Department recognizes that a brand’s reputation not only encompasses favorable editorial media coverage and news commentary, but is also a collaborative process that works…
“Closed until further notice,” read a sign in my town – a local restaurant. Although it’s clear that the spread of COVID-19 has companies in dire straits and scared for the future, I was surprised that reading this sign left me feeling panicked and rather hopeless about the future. It felt like an apocalyptic message,…
Want to celebrate 4/20 while practicing social distancing and protecting our health during the Coronavirus? Instead of passing a blunt this year let’s find unique ways to get high. The cannabis community is all about coming together to enjoy a smoke sesh and good conversation. Though social get-togethers may be limited this year, we’ve come…
Cannabis has become so mainstream these past several years that truly misguided misconceptions like “cannabis is a gateway drug” has been rebutted and universally accepted. That being said, there are still some common misconceptions that continue to circulate amongst cannabis newbies and experts. This week at NisonCo, we’ll explore some of the most common…