Cannabis PR ROI: Is Public Relations Worth It in 2026?
Learn how to measure cannabis PR ROI using earned media, backlinks, referral traffic, branded search, qualified leads, reputation, costs, and business outcomes.
Public Relations
NisonCo’s team offers an array of PR/Public Relations expertise for free on our blog. Click to read now.
5 LinkedIn Optimization Tips for Cannabis Industry Professionals
If you’re trying to boost your cannabis career, social media is a must. LinkedIn isn’t just the best social media platform to build your professional network — it’s also one of the most cannabis-friendly social sites available to industry professionals… Read More »5 LinkedIn Optimization Tips for Cannabis Industry Professionals
How to use AI to generate media coverage
A human-reviewed framework for using AI in PR research, pitching, monitoring and multi-step ChatGPT Work workflows without sacrificing relevance, accuracy or trust.
10 Marketing Ideas and Strategies for Green Wednesday
It’s official: Green Wednesday has officially surpassed Black Friday in terms of dispensary sales. Is your dispo ready? To kick off the holiday shopping (and marketing) season, NisonCo is sharing ten ideas to help your cannabis dispensary or smoke shop… Read More »10 Marketing Ideas and Strategies for Green Wednesday
Essential Psychedelics Content Writing Terms: Complete Guide for Writers
The burgeoning psychedelic industry is incredibly novel and exciting. Many argue that psychedelics have the potential to revolutionize our society, so providing factual, accurate, and up-to-date information about these substances is essential for content writers working in the industry. As… Read More »Essential Psychedelics Content Writing Terms: Complete Guide for Writers
Why PR is So Important for AI Search Results
Get Your Brand in Front of AI Search Engines Building AI search visibility requires a strategic approach to earned media. NisonCo’s PR team specializes in securing the high-authority placements that AI systems trust and cite. Contact us for a free… Read More »Why PR is So Important for AI Search Results
How to Secure Cannabis Media Coverage with a Strong PR Strategy
Getting your cannabis brand noticed requires more than great products. It demands strategic media coverage that builds credibility and creates authority for search engines and large language models. While traditional advertising remains limited, a well-executed digital PR strategy can get… Read More »How to Secure Cannabis Media Coverage with a Strong PR Strategy
What is the Difference Between a Cannabis Publicist and a PR Pro?
Key Takeaways for Cannabis PR Success — A cannabis publicist brings specialized expertise in cannabis PR, including deep knowledge of industry regulations, culture, and media, setting them apart from general PR professionals. — Partnering with a cannabis publicist helps your… Read More »What is the Difference Between a Cannabis Publicist and a PR Pro?
Why Cannabis Reputation Management Requires a Comprehensive Strategy
The field of public relations is replete with commonly repeated sayings, ranging from those that should definitely be left in the past (“all press is good press”) to those that still hold true today (“image is everything”). All brands live… Read More »Why Cannabis Reputation Management Requires a Comprehensive Strategy
How Do You Demonstrate Thought Leadership in the Cannabis Industry?
What is thought leadership? A CEO stands at a podium, confidently addressing a packed conference hall. Their words cut through industry noise with clarity and vision. Attendees lean forward, captivated. In the back, journalists take notes. This is thoughtful leadership… Read More »How Do You Demonstrate Thought Leadership in the Cannabis Industry?
