Our principal account contact, in particular, provided our company with the utmost professional respect, attention, and dedication. Over the course of our engagement our investor base increased 10x.
Get found in search and press. Get ahead with AI.
We cut our teeth in cannabis, the most heavily regulated, hardest-to-advertise industry in America. Now we bring that earned-attention playbook plus deep AI capability to companies in any industry.
"Evan Nison has built the pre-eminent firm in the cannabis sector, one of PR’s hottest categories."
Our integrated service suite.
Three services, one underlying skill: helping companies get found when they can't, or shouldn't, just buy attention. SEO and AI consulting for any industry. Cannabis PR for the vertical where we made our name.
Public Relations
Earned media for cannabis, hemp, and CBD brands, the original NisonCo specialty since 2013. America's first cannabis PR firm.
AI Consulting
Custom AI tools, workflows, and consulting for marketing, ops, and sales. 50+ tools shipped, real capability not buzzwords.
Search Engine Optimization
Earn ongoing visibility through traditional Google search plus the new AI search layer (ChatGPT, Perplexity, Google AI Overviews).
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years in business
We maintain active relationships with over 4,000 reporters, thought leaders, and radio and TV hosts around the country.
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+
AI tools shipped
Based on responses to a client survey. NisonCo’s customized, thorough, integrated approach to PR and SEO make our agency stand out.
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x
organic traffic for clients
Team up with our PR managers, coordinators, and content writers who succeed in pitching your stories.
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brands served
Odds are, you’re on our site because of a referral. Learn why they’re buzzing about their PR and SEO services below.
Our evolution & mission.
Established in 2013 as America's first cannabis PR firm. The constraint of working in a category where paid ads were off the table forced us to get good at earning attention through press, search, and reputation. Today we apply that same playbook to AI search, where again no one can buy their way in. Cannabis was the proving ground; SEO and AI are where we work now.
Built for regulated industries.
NisonCo has a decade-long track record across heavily regulated industries: cannabis, hemp, CBD, psychedelics, crypto, nutraceuticals. The same capabilities that built brands in those industries scale to any sector where attention is hard-earned.
Referrals drive our growth.
We put clients first. Almost all of our growth comes from referrals and our own inbound SEO. Current and former clients send us new work, and the rest find us through search. That's the metric we treat as a north star.
Found in search and AI.
We earn visibility in both traditional Google search and the new AI answer layer: ChatGPT, Perplexity, and Google AI Overviews. The same earned-attention discipline behind our PR work now drives organic growth for clients in any industry.
AI capability, not buzzwords.
We build custom AI tools, workflows, and agents for marketing, operations, and sales. These are practical systems that do real work, plus hands-on consulting to help any team actually adopt them.
Gregory Gorgas
CEO
I’m beyond pleased to be working with you and your team again. It was a mistake for us to go for a “bigger” PR firm thinking they would be able to get us better exposure. Oof. Y’all are truly the best.
Michael Harinen
Chief Brand Officer
The NisonCo Team is passionate about the success of our brand and, better yet, we’ve had a lot of fun along the way. I highly recommend working with NisonCo for any team looking to amplify the results of their media presence.
Lo Friesen
Founder / CEO
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