We’ve spent nearly two decades working where the rules were still being written—from cannabis legalization and search to practical AI—and turning change into an advantage for the organizations we serve.
300+ companies served since 2013.
We help organizations earn attention, compound search visibility, and put AI to useful work.
NisonCo combines three kinds of experience: cannabis PR, SEO for difficult markets, and AI consulting grounded in tools we use ourselves. Clients often come for one and benefit from the other two.
We helped build the legal cannabis industry, launched its first PR firm, added SEO when advertising restrictions made search essential, and now help organizations use AI in practical ways.
In 2016, Evan asked Hillary Clinton for a clear position on cannabis legalization during a live ABC town hall.
Scroll through the record NisonCo has built since 2011.
Evan was recognized for organizing and motivating young people to end marijuana prohibition—work that helped move cannabis toward law, legitimacy, and a real market.
NisonCo opened as America’s first cannabis-focused PR firm, creating a communications category for an industry that was only beginning to exist.
Evan questioned Hillary Clinton about cannabis legalization on live national television—evidence of how far the conversation had moved.
Observer recognized NisonCo in consecutive years among the firms shaping how America understood an emerging national category.
An outside description earned after years spent building the category’s communications infrastructure and reputation.
NisonCo’s work was ranked beyond cannabis—evidence that category depth and communications judgment travel.
Zapier documented measurable savings, stronger outreach, and a leaner way to run the agency.
Organizing that helped move cannabis toward law, legitimacy, and a real market.See the record
NisonCo creates a communications category for an industry only beginning to exist.Independent history
The legalization question reaches the national stage on Good Morning America.Watch the clip
Two consecutive years among the firms shaping a national category.See the recognition
An outside description earned after years building the sector’s communications infrastructure.Read the original profile
National recognition beyond cannabis for the communications judgment behind the work.See the ranking
Measurable savings, stronger outreach, and a leaner way to run the agency.Read the profile
That experience matters. We know what it feels like to explain something unfamiliar, earn trust without inherited credibility, and take responsibility for the outcome.
Evan co-founded Whoopi & Maya and served as CFO.
Launched with Whoopi Goldberg and Maya Elisabeth in 2016, Whoopi & Maya generated reporting across Forbes, Vanity Fair, TIME, The Guardian, CBS, and more.
Before offering AI consulting, we changed how NisonCo itself operates. Zapier documented the results in two customer profiles.
Clients come to NisonCo for cannabis PR, cannabis SEO, broader SEO strategy, and increasingly AI consulting. The work is different, but the standard is the same: experienced judgment, direct attention, and systems that produce useful results.
The category where NisonCo began. We still bring the relationships, policy fluency, and earned-media judgment that helped cannabis move toward the mainstream.
Search became the durable answer to advertising limits and one of the deepest operating disciplines in the company.
The same method now serves regulated and competitive markets where credibility and compounding organic growth matter.
Practical AI systems informed by the operating model we built inside NisonCo and the results Zapier documented.
How we work now
When the cannabis market contracted, we did not keep an agency structure built for a boom that was no longer there. We rebuilt around a smaller experienced core, ongoing specialists, and AI-enabled systems.
Clients work directly with the people responsible for the work. Evan leads strategy and relationships, Duffy Graham leads SEO delivery, and Wilfred Maina Waimiri handles media relations and day-to-day publicity across cannabis, AI, and other client work.
Senior attention, specialist capacity, and far less overhead between strategy and execution.
See the full team ↗
PR & media relations
Wilfred has been part of NisonCo’s PR team since April 2021. He brings reporting experience and deep cannabis communications knowledge to media outreach, pitching, and day-to-day publicity across cannabis, AI, and other emerging sectors.
Meet Wilfred ↗We’re proud of where NisonCo came from and ready to put that experience to work on what you’re building now.
