![](https://nisonco.com/wp-content/uploads/2023/03/W_M-Forbes-scaled.jpg)
The goal.
The goal of the engagement is to gain awareness and credibility through product reviews and thought leadership.
The approach.
We planted strategic stories about Whoopi & Maya’s unique product offerings that catered specifically to women. We also leveraged their female owner to build thought leadership.
![](https://nisonco.com/wp-content/uploads/2023/03/W_M-Vice-scaled.jpg)
The success.
Received published pieces in related to their goal in Forbes, Vice, Business Insider and Buzzfeed. Our efforts led to Whoopi & Maya holding the #1 trending topic on all of Facebook for a day and a half during the launch.
Highlight your work with Public Relations
Whoopi & Maya
- Case Studies | Public Relations
Developing credibility and earning a #1 trending topic spot for over a day.
![Whoopi & Maya logo in gold font, a medical cannabis brand co-owned by Whoopi Goldberg.](https://nisonco.com/wp-content/uploads/2023/03/wandm-logo-header.png)
The problem.
The goal of the engagement is to gain awareness and credibility through product reviews and thought leadership.
![](https://nisonco.com/wp-content/uploads/2023/03/W_M-Forbes-scaled.jpg)
The solution.
We planted strategic stories about Whoopi & Maya’s unique product offerings that catered specifically to women. We also leveraged their female owner to build thought leadership.
![](https://nisonco.com/wp-content/uploads/2023/03/W_M-Vice-scaled.jpg)
The success.
Received published pieces in related to their goal in Forbes, Vice, Business Insider and Buzzfeed. Our efforts led to Whoopi & Maya holding the #1 trending topic on all of Facebook for a day and a half during the launch.
Related case studies.
- Public Relations
Creating a steady news stream to build interest, recognition, and credibility.
- Public Relations, SEO