The goal.
The goal of the engagement is to gain awareness and credibility through product reviews and thought leadership.
The approach.
We planted strategic stories about Whoopi & Maya’s unique product offerings that catered specifically to women. We also leveraged their female owner to build thought leadership.
The success.
Received published pieces in related to their goal in Forbes, Vice, Business Insider and Buzzfeed. Our efforts led to Whoopi & Maya holding the #1 trending topic on all of Facebook for a day and a half during the launch.
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Whoopi & Maya
- Case Studies | Public Relations
Developing credibility and earning a #1 trending topic spot for over a day.
The problem.
The goal of the engagement is to gain awareness and credibility through product reviews and thought leadership.
The solution.
We planted strategic stories about Whoopi & Maya’s unique product offerings that catered specifically to women. We also leveraged their female owner to build thought leadership.
The success.
Received published pieces in related to their goal in Forbes, Vice, Business Insider and Buzzfeed. Our efforts led to Whoopi & Maya holding the #1 trending topic on all of Facebook for a day and a half during the launch.
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