As we welcome a new year, many companies are considering their strategies to succeed in 2024. Search engine optimization (SEO) is an internet marketing tactic essential for any cannabusiness looking to grow this year. Today, the team at NisonCo shares five of our top tips for dispensaries, smoke shops, and other cannabis companies that plan to prioritize SEO in 2024.
1. Find and Promote Your Cannabis Niche
Identifying what sets your dispensary or head shop apart and then capitalizing on that is essential for cannabis businesses operating in the competitive, insular cannabis industry.
First, pinpoint what your company does that no other cannabis businesses are doing. Do you have the fastest cannabis delivery service in your area? The most varied selection in your dispensary? Is your online smoke shop home to a unique type of smoking accessory? Once you’ve identified your niche, you can promote it to attract more customers.
SEO is an incredible way to promote your company’s unique offerings. Strategies like ultra-specific long-tail keywords can help capture customers looking for exactly what you’re offering. A cannabis SEO agency, like NisonCo, will do the research, determine which keywords will be most effective for your business, and help you apply those findings in a tailored SEO strategy.
2. Publish Optimized Cannabis Website Content
One of the best ways to rank highly on search engine results pages (SERPs) and, therefore, get more traffic to your website is by publishing optimized content related to your products or services.
A cannabis blog, rich product listings, or even articles and editorials can give customers valuable information and get them onto your website. Once they’re on your website, you can direct them to your products or services and win them over.
All cannabis content isn’t created equal, though. It must be well-written and carefully optimized to help you reach your SEO goals. A full-service cannabis PR and SEO company like NisonCo can help you create compelling, optimized content; our SEO and content creation teams will work together to create exciting pieces, helping you rank higher on your targeted SERPs and attract more customers.
What can optimized cannabis blogging and content creation do for your brand? Click the image to find out.
3. Don’t Neglect Local SEO for Dispensaries
While it might seem counterintuitive, one of the best ways to get more foot traffic into your in-person smoke shop or dispensary is to focus on your online strategy.
Local SEO strategically builds your smoke shop’s online presence on platforms consumers use to find brick-and-mortar stores. For example, careful local cannabis SEO can help to ensure your dispensary is the top result when people in your area search “dispensary near me.”
All types of SEO take careful research and planning, but local SEO can be especially complicated. It requires in-depth research into your local competitors and careful monitoring of several platforms, including Google Maps and online review sites like Yelp. Working with an SEO agency with experience providing local SEO for smoke shops is the best way to ensure your regional cannabis campaign will succeed.
4. Be Consistent With Your Smoke Shop SEO
SEO is a marathon, not a sprint. Optimizing your online presence can be a game changer for your cannabusiness, but it can take a few months to a year to see the results.
SEO isn’t a one-and-done approach, either. You must consistently monitor your performance, research competitors, and tweak your strategy to adhere to the newest consumer search trends and algorithm updates. If you’re publishing content as part of your SEO strategy — which you should be — you must remain consistent with your posting schedule and continually release new, optimized, and relevant cannabis content to help boost your ranking.
Keeping track of an SEO campaign can be a full-time job. A cannabis SEO firm like NisonCo will take care of your internet marketing strategy so you can focus on the parts of your business that spark passion instead of worrying about the nitty-gritty of which keywords your customers are using or where your competitors are ranking and why.
5. Work with an Experienced Cannabis SEO Agency
Our most powerful tip for any cannabis company looking to ramp up its SEO strategy is to work with a professional.
Some of the most common SEO mistakes we see from our new clients who have attempted it on their own can actually do more harm than good, so the sooner you start with an SEO agency, the better.
A cannabis SEO firm, like NisonCo, can help you through every step of the process. We know our way around both the cannabis industry and the latest SEO landscape, so we can leverage our industry connections and knowledge to help you excel with SEO.
NisonCo SEO for Cannabis Dispensaries Can Help Your Cannabusiness Thrive
SEO has quickly become essential to every business’s strategy, whether you run a brick-and-mortar dispensary, a cannabis delivery service, or an online smoke shop. At NisonCo, we love helping cannabis businesses succeed and are passionate about this industry and community. To schedule a consultation and get a free SEO audit, contact NisonCo today.
We look forward to working with you!
