SEO, or search engine optimization, is essential in today’s online world. With more consumers than ever relying on the internet to make purchasing decisions, no company can afford to neglect its SEO strategy.
Perfecting an SEO strategy can be difficult and time-consuming, so many companies opt to work with an SEO agency for the best possible results. Here are a few things to remember when determining if your SEO engagement is working for you and your company.
1. Your SEO Agency Understands Proper SEO is a Long Game
One of the most obvious markers of a successful SEO strategy is an increase in business, whether you’re seeing more online sales or more new clients.
However, moving slowly and steadily to determine what is working is essential. Make sure your SEO agency is taking things one step at a time. After the SEO agency you’re working with introduces a new strategy, they should wait at least a few weeks to see the results. If you start seeing new customers rolling in, you can be reasonably confident that it’s thanks to their SEO techniques.
There are several other markers that you and your SEO agency should keep an eye on to measure where any new traffic is coming from and which SEO strategies are working best for your particular business needs.
2. They Identify and Regularly Reassess the Right Key Terms
When you begin a new SEO engagement, the SEO agency should work with you to determine your goals. Next, they should compile a list of SERPs (search engine results pages) and keywords to target.
Once they have compiled a list of targeted SERPs you’d like to rank higher on, an SEO professional from the agency you’re working with will weave together optimized content for your website. SEO professionals will optimize your page to rank as high as possible on Google and other search engines by including keywords, meta-tags, image descriptions, and more.
Over time, your SEO agency can check where you rank for the keywords you have been targeting. If the SEO strategy has been effective, there should be an increase in traffic and impressions. This process can take a while, so don’t worry if you don’t immediately jump up to the first page of Google. A good SEO agency will recognize that a foolproof SEO strategy often takes a couple of passes since the most up-to-date techniques and requirements constantly change.
3. Your SEO Agency Should Increase Your Organic Traffic
Another key indicator of the success of your SEO engagement is the amount of organic traffic your website receives.
Organic traffic comes directly from SERPs rather than advertisements or referrals. There are many ways an SEO agency can monitor where the traffic to your website comes from, depending on their unique practices and techniques. A higher ranking should result in more organic traffic and vice versa.
Organic traffic is essential, but there are many more metrics you and your SEO agency can use to measure the success of your SEO strategy. Only some SEO techniques will work for any given company, so the SEO agency you work with needs to be well-versed in many different methods and techniques.
4. They Offer Custom SEO Strategies and Regular Updates
The most important metric in deciding if your SEO engagement is working is not a statistic or concrete number.
Working with experienced SEO professionals and a transparent SEO agency is essential. The SEO agency you hire should never offer you a standard solution; each company and each website is different, so each SEO strategy should also be different. A high-quality SEO agency will work with you to determine the best SEO moves for your goals and brand identity. If your SEO agency offers you a standard, out-of-the-box solution, consider looking for another agency that evaluates your unique goals and business attributes more carefully.
Optimizing a website for SEO purposes requires regular changes and updates, so it’s also essential to work with an SEO agency that is transparent and communicative. Regular meetings and check-ins will allow you to give the SEO agency any more information they might need, and it will enable them to provide you with concrete and up-to-date data about your website’s performance. A good SEO agency is actively invested in your website’s growth, and they should be excited to share new developments with you.
Ready to Work With a Top SEO Agency?
SEO is integral if you want your website to work for you. E-commerce and online business are becoming increasingly competitive, so top-notch SEO and marketing techniques are essential. SEO professionals help you optimize your website so you can do what you do best, whether that’s managing your company, designing new products, or connecting with customers. If you’re ready to increase your rank and grow your business with SEO, contact NisonCo today for more information.