The burgeoning psychedelic industry is incredibly novel and exciting. Many argue that psychedelics have the potential to revolutionize our society, so providing factual, accurate, and up-to-date information about these substances is essential for content writers working in the industry.
As the top cannabis and psychedelics marketing agency with a decade of experience assisting enterprising industries, NisonCo is intrinsically familiar with the importance of proper jargon. Here’s a list of 20 crucial writing keywords for psychedelics content creators to familiarize themselves with before starting to draft their next blog, article, or webpage.
If you’re more of an auditory learner, check out our list of the top psychedelics podcasts for professionals here.
1. Brand Voice
Brand voice refers to the persona, tone, or characteristics a brand takes on. To use an example from the world of psychedelics, a company promoting psychedelic use for mental health will have a dramatically different brand voice than a magazine promoting the use of psychedelics for social change.
2. CTA (Call to Action)
Most content pieces want the reader to do something after they engage with the article. Do you want them to subscribe? To purchase something? To contact your business and learn more about your services? The call to action is where you prompt a reader to do whatever it is you want them to do.
3. Psychedelic Copy
Copy refers to the text that a content writer produces. It can be an article, a product listing, or anything in between. Psychedelic copy is concerned with an aspect of the psychedelic industry.
4. Psychedelic Copywriting
Unsurprisingly, copywriting is the act of writing copy. Copywriters produce the copy used by a given company or organization. Psychedelic copywriting is the act of writing copy for the psychedelic industry.
Also known as Dimethyltryptamine, DMT is a strong but short-lasting psychedelic compound in many plants and animals. It is known for producing a short but intense and often spiritual trip.
The date by which a piece of text is due.
7. Drop Dead Date
Similar to a deadline, but less flexible. The drop dead date is when a writer must complete an assignment (or often risk consequences, including job loss).
These psychoactive substances encourage a feeling of connectedness with others — think “empathetic.”
These psychoactive substances encourage a feeling of spiritual connection.
Hallucinogens are psychoactive substances that bring about a change in perception. This term is sometimes used as a synonym for “psychedelics,” though this isn’t wholly accurate: Not all psychedelics produce true hallucinatory effects.
Though it’s most known as a recreational drug, ketamine is also used as an anesthetic and in mental health applications as well. It is known for being a dissociative and mild hallucinogen.
12. Psychedelic Keywords, Key Terms and Key Phrases
These words and phrases enrich psychedelic copy and ensure it appears on SERPs (search engine results pages). They can be single words or longer phrases and will depend on the target audience of a piece. See our regularly updated list of top psychedelic SEO keywords here.
13. Psychedelic Listicle
An article or blog post formatted as a list, like this one. Psychedelic listicles are primarily concerned with topics surrounding psychedelics.
Also known as ecstasy and 3,4-Methylenedioxymethamphetamine, MDMA induces a feeling of interconnectedness and euphoria. Though it is also best known as a recreational substance, MDMA also shows promise in mental health applications.
Microdosing refers to taking extremely small doses of psychoactive substances, usually less than the amount needed to create a psychedelic experience. Microdosing is gaining popularity in mental health and wellness practices.
Psilocybin is the psychoactive chemical found in many species of fungi, or “magic mushrooms.” It has recreational, ceremonial, and medical applications.
18. Psychedelic SEO (Search Engine Optimization)
SEO refers to using keywords and other techniques to ensure that a webpage appears on a search engine results page. Psychedelic SEO is the use of SEO techniques within the psychedelic industry.
19. Set and Setting
In psychedelic culture, “set” refers to one’s mental state and intentions when using psychedelic substances and “setting” refers to one’s physical and social surroundings. Establishing a positive set and setting is key to ensuring a constructive and enjoyable psychedelic experience.
The term “trip” refers to the duration and experience of using psychedelic substances.
Whether you’re a psychedelics content writer or just curious about the wide world of psychedelics, it’s essential to know the proper terminology to use in every situation. These psychedelics content writing terms and keywords are a great place to start.