3 Considerations for Making a 2024 SEO Marketing Budget

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Written by: Johanna Bloomquist

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Your company’s holiday PR and SEO campaigns are likely already in full swing, so it’s time to start planning your SEO budget for 2024. NisonCo is one of the top industry-specific public relations firms, and we have offered highly-rated search engine optimization services for the past several years. 

In this blog post, we want to share with you what we see as the three most important things to consider when planning your 2024 SEO marketing budget. 


1. What Are Your SEO Goals for 2024?

To begin formulating an SEO budget and planning how to achieve your goals, you will need to determine what those goals are. SEO can help your company improve in many ways. 

Increase Visibility With SEO

SEO is an excellent way to increase your company’s visibility and get your brand on the radar of consumers and fellow industry professionals alike. Raising your brand profile through SEO strategies is an effective approach for new companies working to find a foothold and create a niche in their chosen industry. 

SEO Can Increase Organic Traffic

If your company is already established in your industry, but you want to generate more qualified leads, SEO can help. More than half of all webpage traffic comes directly from searches, so maximizing your organic traffic is essential. Updating and refining your SEO strategies can help increase your company’s ranking on SERPs (search engine results pages), make your website more attractive to potential customers, and increase the number of clicks you get. 

Capitalize on SEO Trends

The SEO landscape can change quickly. Search engine algorithms determining the ranking of your webpage on SERPs are constantly updating, and consumers are continually finding new ways to search, such as with voice-to-text. You can capitalize on SEO trends by keeping your company’s SEO strategy updated, though managing it can be difficult and time-consuming. Working with an SEO agency can help you spend less time combing the internet for the latest search trends and more time growing your business. 


2. What SEO Services Does Your Company Need in 2024?

After you’ve determined your goals for engaging with an SEO agency, you can begin to narrow down which SEO services you will need. Several different services fall under the umbrella of SEO, so you must consider which ones most apply to your business’s goals. 

Optimized Content Creation Can Drive Website Traffic

One of the best ways to increase your SEO value is to fill your website with unique, high-quality, and helpful content optimized for SEO purposes. Blogs and articles that answer common consumer questions and integrate your targeted keywords can drive massive traffic and attract new customers. Some SEO agencies, like NisonCo, have a dedicated team of content creators ready to create engaging, optimized content using research directly from your SEO representatives. 

Perfect Your Brand’s Visibility With Onsite and Offsite SEO 

Onsite SEO refers to changes on your website, such as content creation and metadata optimization. Offsite SEO refers to strategies that focus on increasing your company’s SEO value on other platforms by confirming your information on Google My Business and getting you listed in relevant directories. Both onsite and offsite SEO can be beneficial, but specific techniques are more applicable to certain businesses and goals. 

Local SEO is Essential for Physical Storefronts

Local SEO is a type of offsite SEO that increases your company’s visibility for consumers located near your business. This type of offsite SEO is most relevant to businesses that operate brick-and-mortar storefronts but can also be helpful for companies that are engaged in their local economies and communities. 

Optimize Meta Tags and Backend Data Regularly

SEO isn’t just about what you can see on your website — backend data like metatags can significantly impact your ranking. Like all other types of SEO, meta tags and backend data must be updated regularly to stay on top of SEO trends and best practices. A quality SEO firm will be unafraid to get into the details and help keep your backend data as polished and effective as possible. 

Keyword and Competitor Research Helps SEO Strategies Succeed

One of the first things any good SEO firm will do is research your competitors and work with you to determine which keywords and keyphrases you should target. Many SEO research tools are challenging and have expensive subscriptions, so working with an SEO firm is the best way to get your money’s worth. You can apply their findings from their research, or a full-service SEO firm like NisonCo will help you use what they find in content creation, public relations, and SEO strategies. 


3. What are You Looking For in an SEO Agency?

Finally, you must consider what you want in an SEO firm before signing on with an SEO agency

You will likely want to work with an effective, communicative, and experienced company in your industry. Depending on your company’s needs, you might also find it beneficial to work with an SEO company that offers other services, like PR and content creation. After all, PR, SEO, and content creation work best when combined into one overarching strategy. NisonCo offers all these services, produces results, and has over a decade of experience in cannabis and other future-facing industries. 


Make Your 2024 SEO Marketing Budget Today

There’s no time like the present to start planning and taking action on your company’s 2024 SEO marketing plan and budget. Paying for high-quality SEO services through an agency like NisonCo can pay off immensely in the long run. SEO can help your company be found by countless new customers and clients — especially when paired with other services like public relations, content creation, and website building. 

We would love to discuss your SEO strategy and what you’re looking for in an SEO firm this coming year; contact NisonCo today to get started. 

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