What is SEO for Cannabis and Dispensary Websites?

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The text 'What is SEO for Cannabis & Dispensary Websites is to the left of a white laptop displaying a search engine bar over a cannabis leaf pattern

Written by: Johanna Bloomquist

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Are you unsure if customers, investors and journalists are finding your dispensary or cannabis business information on search engine results pages (SERPs)? Beat the competition and reach target audiences with the help of our experienced SEO firm.

In the competitive cannabis industry, getting your company’s products and services in front of the right people is essential to win customers. You might have heard that search engine optimization (SEO) is one of the most impactful strategies in bringing in more customers. What exactly is SEO for cannabis companies and dispensaries, though? And how do you implement it? We’ll address cannabis SEO basics in this blog.


How Can I Promote My Dispensary?

SEO is one of the most important things you can do to promote your cannabis company. More than ever, consumers are searching online for the products and services they purchase, so you need to refine your cannabrand’s internet presence to find success. 

Other strategies, like cannabis public relations (PR), can be incredibly helpful in promoting your cannabusiness. However, SEO should still be at the core of your approach to cannabis marketing since the most successful PR will also leverage SEO best practices. 


What is SEO for Cannabis Sites?

Search engine optimization refers to tailoring your website so that search platform algorithms recognize the value of your content and place your website prominently on search engine results pages (SERPs)


How Can Cannabis Digital Marketing Services Help Dispensaries Increase Online Visibility?

Ranking highly on your targeted Google search results pages helps consumers find your website. The first result on any given Google search gets nearly a third of all clicks, and the clickthrough rate (CTR) drops dramatically for results in lower positions. 

Simply put, you get more clicks when you show up higher on SERPs. When you get more clicks, more potential customers see your products. When more people are aware of your products, you make more sales. 

How Can SEO Benefit Medical Marijuana Dispensaries?

Medical cannabis is a fast-growing industry. The sector has a lot of potential, but there is also a lot of competition. For businesses in this industry, getting seen by relevant consumers is essential to growth and success. 

Medical marijuana SEO and dispensary SEO are some of the best ways to help your company stand out. Local SEO, especially, is vital for brick-and-mortar businesses that depend on consumers finding them online and visiting the shop in person. 


An impressionistic oil painting of a cannabis dispensary storefront, displaying a large cannabis leaf in the window.

Are consumers finding your cannabis business online? Click the image to engage the help of our strategic cannabis SEO team to ensure clients find your dispensary website.


How do I Grow SEO Traffic?

Now that you know the importance of SEO, you’re probably wondering how to increase your cannabis website’s SEO value. There are a few key ways you can improve your cannabis SEO strategy to bring in more traffic and make more sales. 

— Perform Cannabis Keyword Research: Keywords are the foundation of a solid SEO strategy; you need to figure out which cannabis keywords will be most effective for you to target before you can begin to target them. 

— Polish Your Site’s Backend and Metadata: The sections of the website that visitors see and interact with are only one part of an effective SEO strategy. To help search algorithms find, categorize, and recognize the value of your website, you will need to refine the behind-the-scenes aspects of your website, like the metadata

— Publish Optimized Cannabis Content: One of the best ways to incorporate keywords into your cannabis website and keep your content current is to create and publish optimized cannabis content, such as blogs and articles. An SEO and cannabis copywriting agency like NisonCo can help you craft compelling pieces that drive traffic to your website. 


The Best Cannabis SEO Keywords to Use to Promote Your Cannabusiness Online

It can be helpful to have a starting point when performing keyword research. We recently published a list of the best keywords and phrases for dispensary SEO to give you somewhere to begin your strategy. 

Using general keywords will only get you so far, though. To make your cannabis keywords as powerful as possible, customize them to your company, products, and services. Tailor your keywords to match what your cannabusiness offers, what makes your company unique, and how people search for your products.

It can be helpful to work with an experienced cannabis SEO company to devise an efficacious list of keywords. NisonCo SEO has helped countless cannabusinesses develop precise lists of keywords, employ custom digital cannabis SEO strategies, and increase sales. 


A Cannabis SEO Agency Can Refine Your Cannabis Internet Marketing Strategy

SEO for dispensaries and cannabis companies can be complicated. NisonCo makes it easier. For a free SEO audit to learn how we can help you improve, schedule a consultation with NisonCo today. 

We look forward to helping your cannabusiness or dispensary grow and thrive. 

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