How To Choose CBD Keywords for the Best Cannabis SEO Strategy

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The text 'How to Choose CBD Keywords for Cannabis SEO' is to the left of a man in a white henley contemplating cannabis-themed icons around his head.

Written by: Johanna Bloomquist

Get Help Optimizing Your Website and Increasing SERP Presence

Whether you hope to increase dispensary e-commerce sales conversions and brand presence or want to check that your smoke shop website functions flawlessly, our experienced search engine optimization professionals have the tools to help the right audiences see your cannabusiness.

You need a unique brand image, an excellent product, and a strong search engine optimization (SEO) strategy to stand out in the competitive online marketplace of the growing CBD industry.

As one of the best CBD SEO companies in the country, NisonCo has extensive experience helping CBD and cannabis companies excel through careful internet marketing. Here are our top tips for creating a streamlined, effective CBD keywords strategy for your brand. 


Stay on Top of CBD Industry Trends

Culture-conscious consumers drive the cannabis industry. CBD and cannabis trends can come and go quickly, and staying up to date with these trends is vital in formulating an effective CBD SEO strategy. 

Monitoring search trends and consumer preferences will help you stay current on how and what people are searching for. You can use this information to determine the most effective CBD SEO keywords to target and which search trends you can leverage to help your company grow. 


Find Your CBD Company’s Niche

Though researching your competitors can help create your SEO strategy, it’s not enough to target the exact keywords and solely play offense with SEO. You need to figure out your brand’s niche in the CBD market and capitalize on that aspect of your company to find success. 

When coming up with the best CBD keywords, consider what makes your brand unique. What sets your company ethos and your products apart from the competition? Do you carry exceptionally easy-to-use products? Do your tinctures or edibles taste better than those from other companies? Focus on using keywords that promote that aspect of your company to differentiate your brand and find success. 


Use Longtail CBD Keywords to Capture Consumers with High Commercial Search Intent

Long-tail keywords are detailed multi-word keywords or phrases. For example, “CBD” or “CBD gummies” are standard SEO keywords. In contrast, “best tasting CBD gummies for sale” is a long-tail keyword. These keywords are specific and detailed; they tell you precisely what the customer is looking for and why. A customer searching for “CBD gummy” might just be looking for more information about these products, while a consumer searching for “best tasting CBD gummies for sale” is almost certainly looking to make a purchase. 

Long-tail keywords are precious in SEO, especially for companies selling products or services. Using long-tail keywords in your SEO strategy can help capture consumers with high commercial search intent who want to buy what you’re selling. 


A brightly colored expressive oil painting depicting a cannabis leaf being seen through a magnifying glass.

Need help identifying your cannabinoid brand’s most targetable long-tail CBD keywords? Click the image to connect with our team of experienced cannabis internet marketers.


Follow the Rules for CBD Marketing

The Federal Trade Commission (FTC) has set out strict rules about what you can and cannot say when marketing CBD. It may surprise you, but even keywords and phrases can get you into trouble with the FTC. In the eyes of the FTC, keywords fall under the marketing umbrella, so they need to be compliant. It’s vital to be aware of these rules and regulations since the last thing you want is to lose your hard-earned brand visibility due to a warning from the FTC. 

How Can You Advertise CBD?

The rules about CBD marketing and advertisements can get complex. However, generally speaking, you must avoid making unsubstantiated claims about your product. The Food and Drug Administration (FDA) has not approved CBD to treat any condition, so avoid using keywords or phrases that refer to specific conditions, such as “anxiety,” “depression,” or “migraines,” in your CBD SEO strategy. 


Optimize Your Cannabis Business’s Profiles on Other Websites

Google searches and your own website aren’t the only places that consumers can find your business and your products. With careful optimization of your professional social media profiles, you can leverage these sites to help boost your cannabis brand’s SEO value, too. 

Optimizing your CBD company’s LinkedIn, Twitter, Instagram, and other social media sites won’t just help you gain more traffic — it will also help boost your brand’s legitimacy and authority in the space. Effective CBD SEO occurs across all platforms and employs many strategies to reach new and returning customers. 


Work With a CBD SEO Agency

An effective SEO strategy takes much consistent time and effort. In today’s commercial landscape, you need to prioritize internet marketing. It requires researching SEO trends and trends within your industry, planning and implementing customized strategies, and continually fine-tuning and updating to stay relevant. With CBD SEO and internet marketing, there are complex rules and regulations that you need to be aware of, too. 

The best way to ensure that your CBD brand’s SEO strategy is effective is by working with an internet marketing agency with extensive cannabinoid industry experience, like NisonCo. We can help you navigate the complex regulatory landscape, keep your SEO strategy current, and handle the technical backend SEO tasks. With the help of CBD SEO services from a CBD SEO company like NisonCo, you can spend more time running your business and catering to the customers that your personalized SEO strategy brings in. 


SEO for CBD Can Help Your Company Succeed

NisonCo has been a leading CBD SEO service provider for years, and we have helped countless cannabis companies increase their online presence with SEO and internet marketing. We can help your company do the same. For more information about our services or to request a free SEO audit, contact NisonCo today.


We look forward to helping take your cannabusiness to the next level.

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