5 LinkedIn Optimization Tips for Cannabis Industry Professionals

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Written by: Johanna Bloomquist

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If you’re trying to boost your cannabis career, social media is a must. LinkedIn isn’t just the best social media platform to build your professional network — it’s also one of the most cannabis-friendly social sites.


Why LinkedIn is the Best Platform for Cannabis Professionals

Most social media platforms have some type of regulation surrounding cannabis content. LinkedIn is no exception, but they are far more friendly to the cannabis industry than most social media platforms. 


LinkedIn Doesn’t Censor Cannabis Content

First and foremost, LinkedIn allows more cannabis content than many other mainstream social media sites. 

Though LinkedIn prohibits advertisements that explicitly sell cannabis, the platform does not censor general cannabis content. Industry professionals can openly talk about their work, share information about cannabis, and network with their peers in the sector without fear of infringing on LinkedIn community guidelines. 


Connect with a Wide Network on LinkedIn

LinkedIn is the most widely used professional social media platform, with over 750 million users worldwide. Make the most of this platform’s sheer size by connecting with a wide range of people in the cannabis industry and related sectors. 


LinkedIn Provides Support for Different Types of Cannabis Content

The platform also offers seamlessly integrated support for nearly every type of post. From simple text posts and single images to video carousels, surveys, and long-form content like cannabis blogs, LinkedIn allows you to share however best suits you and your work. 


A brightly colored expressive oil painting shows a desktop computer with cannabis plants in pots on the desk and on the screen of the computer, alluding to LinkedIn social media cannabis marketing connections happening.

Aren’t sure where to begin on your LinkedIn optimization journey? Click the image to connect with our internet and media marketing professionals.


5 Ways for Cannabis Industry Professionals to Get the Most Out of LinkedIn

LinkedIn is an excellent platform for people in the cannabis industry to build their network and share information about their work. Still, you will need to work to make your profile the best it can be to get the most out of the platform. 


1. Start By Optimizing Your LinkedIn Profile

The first step in getting the most out of LinkedIn is optimizing your profile using SEO (search engine optimization) best practices and industry standards. 

Start with the basics, like ensuring your name and photo match across all platforms you use. Include keywords and hashtags in your headline and about sections, and make sure all of your information is accurate, easy to read, and properly formatted. We’ve previously shared tips on optimizing your professional social media profiles for more details.


2. Keep Your Professional Profile Up to Date

Social media profiles, including LinkedIn, aren’t a one-and-done task; you must regularly update LinkedIn to reflect your position, relevant experience, and other skills. Don’t wait until you start a new job to update your information. Check your profile at least once every few months to ensure all the information is still accurate, polish your content, and update your headline and biography to include up-to-date keywords. 

Additionally, you should post and comment regularly on LinkedIn. Posting your own thoughts, sharing posts you find meaningful, and commenting on or reacting to posts from individuals or companies in your network will help you stay relevant and keep your profile active. 


3. Optimize Your Cannabis LinkedIn Posts

You should also ensure that everything you post to LinkedIn is optimized using SEO best practices. Don’t be afraid to use hashtags and keywords to make your content more visible on the platform and search engine result pages (SERPs). Tagging relevant accounts will help your posts reach a wider audience, and strategically using emojis or engaging images can help your content stand out to users scrolling through their feeds.


4. Share High-Impact Cannabis Content

LinkedIn differs from most other social media platforms in that detailed, long-form content often does well on the site. Though brief, pithy posts can help you stay connected with your network on a regular basis, longer pieces can be a great way to raise your profile and demonstrate your expertise, too. 

LinkedIn is an incredibly effective place to share thought leadership through blogs, articles, and editorials you have created with a cannabis marketing agency. LinkedIn’s robust support for different types of posts makes it easy to publish on the platform or share links to pieces you have placed in other publications. 


5. Connect with the Cannabis Industry on LinkedIn

No matter your methods, the best way to get the most out of LinkedIn is by making meaningful connections with others in the cannabis sector. It’s a great place to connect virtually with cannabis leaders, professionals, and journalists worldwide to broaden your ties with the industry and remain open to business opportunities. 

LinkedIn is also a great place to find in-person cannabis events to attend. You can often RSVP online and start networking with other attendees before the event even starts. 


NisonCo Can Help You Excel Across Social Platforms

Consistently producing high-quality, impactful, and optimized content to share on your professional social media platforms can take time and effort. NisonCo can help. As one of the top cannabis content marketing firms in the country, we have extensive experience helping cannabis industry professionals like you expand your thought leadership and grow your professional profile through multiple channels.

Contact us today — or connect with NisonCo on LinkedIn — to stake your claim in the cannabis media space.

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