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Today’s consumers are inundated with ads and overwhelmed by choice. Marketing campaigns have always been essential for success, but a carefully planned and multifaceted marketing strategy is more critical now than ever, particularly in the hyper-competitive cannabis industry. Does your… Read More »What Does a Strong Dispensary Content Marketing Strategy Look Like?
As a cannabis SEO and PR company with roots in activism, we’ve talked extensively about how the cannabis industry is inherently tied to equity and community. How does that ethos tie directly into cannabis consumables? Emphasizing the inclusivity of your… Read More »How Inclusive Cannabis Consumables Support Successful Marketing Campaigns
Did you know learning new things can help keep your brain healthy and agile? Podcasts are a great way to keep your brain active and pick up new information about virtually any topic, including cannabis. As you can probably… Read More »10 Knowledgeable Cannabis Education Podcasts to Learn From
NisonCo has been in the business of cannabis PR since before the United States’ first legal sale in 2013. In that time, we’ve helped our clients form long-lasting relationships with other operators in the industry and formed robust and long-term… Read More »How to Make Strong, Lasting Cannabis Distribution Partnerships
Cannabis business podcasts are a great way to learn new things and stay on top of industry news and trends. Whether you are a cannabis industry pro or curious about entering the market, you’ll want to peep at some of… Read More »10 Excellent Cannabis Business Podcasts for Industry Professionals
Weddings allow couples and their loved ones to celebrate their partnership and showcase meaningful aspects of their identity. Including cannabis in the big day is becoming more mainstream as more couples acknowledge the important role it plays in their lives.… Read More »7 Top Tips to Market Cannabis Wedding Event Products and Services
There are many holidays for cannabis companies to capitalize on throughout the year, but April 20, otherwise known as 4/20, is undoubtedly the most impactful. Most cannabis companies see their highest sales of the year, but you’ll have to prepare… Read More »Get Ready for 4/20 With 7 Cannabis Digital Marketing Tactics
The cannabis industry is community-driven and can move quickly. As one of the country’s highest-ranked cannabis digital marketing agency, NisonCo has connections with some of the best cannabis reporters in the sector. Here is a non-exhaustive list of the best… Read More »The Top Cannabis Reporters and Cannabis Journalists to Follow on LinkedIn and X in 2024
In 2024’s bustling online marketplace, cannabis digital marketing is likely to continue reigning supreme. As one of the first cannabis PR agencies in the United States, marijuana digital marketing is our bread and butter at NisonCo. Allow us to share… Read More »Digital Cannabis Marketing is Key: Planning Your 2024 PR Budget
Planning your company’s 2024 PR marketing budget is essential in the new year. Cannabis industry professionals predict that 2024 will be a big year for cannabis, so you need to make sure your company is ready to keep up. A… Read More »3 Considerations When Planning Your 2024 PR Strategy and Budget
