Photo by HalGatewood.com 2020 has presented both obstacles and opportunities. Nielsen reported that in March 2020, COVID-19 confinement led to a screen time spike of more than 3 additional hours than that in Q3 of 2019. With more screen time comes the opportunity to catch more eyes via digital marketing. And the outlook is really…
Photo by Markus Winkler We can all agree: it has been a hard year. Headlines like “Pizza, Alcohol and Cannabis Sales Skyrocketed During Election” really say it all. We have been exhausted by a global pandemic, depressed by the economy and flustered by politics, so let’s have a few laughs — shall we?One of the…
Whether we like it or not, 2021 will kick off with many of the same challenges as 2020. With that in mind, digital cannabis marketing is likely to continue reigning supreme. As one of the first cannabis PR agencies in the United States, digital marijuana marketing is our bread and butter at NisonCo. Allow us…
More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to…
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it? (more…)
The countdown has begun to the biggest cannabiz event of the year: Marijuana Business Journal’s MJBizConWeek 2019 in Las Vegas, Nevada. With less than a month to go until the world’s largest gathering of professionals in the cannabis industry, we at NisonCo have compiled an overview of the event and why your business should be there.
