2020 has presented both obstacles and opportunities. Nielsen reported that in March 2020, COVID-19 confinement led to a screen time spike of more than 3 additional hours than that in Q3 of 2019. With more screen time comes the opportunity… Read More »Tips From a Cannabis PR Trend Researcher on Boosting Email Marketing Success
We can all agree: it has been a hard year. Headlines like “Pizza, Alcohol and Cannabis Sales Skyrocketed During Election” really say it all. We have been exhausted by a global pandemic, depressed by the economy and flustered by politics,… Read More »Keeping it Lit and Light: Funniest Cannabis Headlines of 2020
In 2024’s bustling online marketplace, digital cannabis marketing is likely to continue reigning supreme. As one of the first cannabis PR agencies in the United States, digital marijuana marketing is our bread and butter at NisonCo. Allow us to share… Read More »Digital Cannabis Marketing is Key: Planning Your 2024 PR Budget
It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?
Some brands think they have social media figured out, and that it’s a straightforward and easy business tactic. The fact is that this is quite the opposite, and unfortunately, there is a lot more to a marketing social media strategy… Read More »5 Things You Can Do To Improve Your Company’s Social Presence Now
More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change.
It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to be paid at this time to carefully and creatively balance the needs of employees and clients. NisonCo staff writer Marissa Smith had a conversation with Nison about being an employer in the time of COVID-19, changes in public relations strategies and maintaining equilibrium during a pandemic. These were the takeaways.Read More »How to Balance Client and Employee Needs During COVID-19
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it?Read More »How to be a “Greener” Cannabis Customer: Unleashing Your Environmental Purchasing Power
Is it OK to say “pot” or “weed”? How about “getting stoned” versus “consuming”? NisonCo examines frequently used questionable phrases and whether your brand should use them.
From vaporizers, to infusion kits, to bath bombs, NisonCo has gift ideas for the cannabis enthusiast you love this Valentine’s Day.
NisonCo’s expert cannabis industry publicists share tips to maximize relationships and brand presence from MJBIzCon 2019 so you can prep for MJBizCon 2020.
