Our Team


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Our dedicated staff hail from various backgrounds that form a perfect constellation of skills for telling your story. We have lobbyists, activists, brand managers, non profit veterans, marketers, digital media experts, and more. Combined with our suite of proprietary databases, distribution channels, and scores of personal relationships with journalists forged over years of collaboration, there is no better firm representing members of the cannabis industry.

Evan Nison, founder and owner. Evan Nison is the Treasurer and youngest member of the Board of Directors of NORML, the National Organization for the Reform of Marijuana laws, and sits on the Board of Directors of SSDP, Students for Sensible Drug Policy, an international student led nonprofit and United Nations-recognized non governmental organization. In 2016, he co-founded Whoopi & Maya, which produces a line of women-focused medical cannabis products with actor Whoopi Goldberg and Maya Elisabeth, creator and owner of Om Edibles. In college, Evan studied business with the goal of creating socially conscious for-profit businesses.

During his career as an advocate, where he was personally involved in public relations, Nison was instrumental in the passage of the New York 911 Good Samaritan Law, the New York medical marijuana law, and a US Conference of Mayors resolution calling for the legalization of marijuana. He has appeared on Good Morning America, Bloomberg TV, the New York Times, Forbes, USA Today, and others. He has also been profiled in the Cannabist, Ithaca Times, Home News Tribune, and Sun Times.


Beth Adan, client and email marketing manager. Beth has been in PR, marketing, and branding since 2011 and is a native of Washington State, which legalized adult recreational cannabis in 2012. She joined NisonCo in 2017 and has a long-term track record of proven PR wins, having secured high-level media coverage at both mainstream and cannabis-related outlets for her clients. Her knowledge and love of all things cannabis runs deep: off the clock, Beth is also the Founder & Editor of cannabis lifestyle publication, TokeTank.org. In addition to the cannabis industry, Beth participates in local food security and sustainable farming initiatives and has volunteered with Planned Parenthood and other women’s health organizations.

Zane Bader, client manager. Zane Bader sits on the Board of Directors for Students for Sensible Drug Policy (SSDP), where he is on the executive committee and is the secretary for the Board. During his undergraduate studying Mathematics at the University of Georgia, he founded the Psychedelic Club at UGA, as well as helped lead his University’s SSDP chapter and local marijuana reform organization. He was previously employed at UGA’s Center for Research on Behavioral Health, where they conducted the largest and longest comprehensive study on drug abuse treatment within the United States. He has volunteered with DanceSafe since 2015, providing onsite harm reduction at music festivals.

Rich DiGregorio, client manager. Rich DiGregorio has more than 10 years experience in advertising and digital marketing with a focus on marketing analytics and sales strategy. Prior to joining NisonCo, Rich helped secure millions in revenue for a number of ad tech companies and developed high-level relationships with agencies serving some of the most prominent CPG, Telecom and Lifestyle brands. Rich joined NisonCo in 2016 after deciding to move into a more socially engaged industry and promote cannabis advocacy. He is also an active member of the New York City music community where he has helped raise thousands in funding for events and festivals, performed on stage alongside notable artists such as Sharon Van Etten and Walter Schreifels (Quicksand, Gorilla Biscuits), and is credited as a drummer on dozens of recordings. When he’s not in the office you can likely find him behind a drum kit in any number of venues in the greater Brooklyn/NYC area.

Tori Gates, operations manager. Tori Gates has worked in nonprofit management and operations with a focus on drug policy and money in politics for the previous seven years. While at Ithaca College studying Marketing and Psychology she was the president of the college’s Student’s for Sensible Drug Policy chapter focusing on public education with programs like Just Say Know and Know Your Rights in partnership with campus public safety and administration. After college she has worked on leading field and political operations for city and statewide money in politics, voting reform, and legalization ballot initiatives in South Dakota and Colorado. Tori began working for NisonCo in 2017 when she moved to Colorado from Massachusetts. When she’s not running operations and business development you’ll find her ripping down the ski slopes, hiking the wilderness, or enjoying the Rocky Mountain high.

Liel Klein, client and social media manager. Liel Klein joined the NisonCo team in 2017 after obtaining her BA in Communication and Media Studies from the State University of New York at Albany, where she was awarded the Morris Altman Research Fund for her continued advocacy for Jewish Women. She is a passionate animal rights activist who you may have seen outside of Hempfest handing out recipes for vegan edibles. Her interest in cannabis blossomed during her years in the school’s improv club: The Sketchy Characters, which she later came to serve as President. Liel is a New Yorker living in Seattle and when she’s not glued to her laptop you can find her at the farmer’s market, the mountains, or puff puff passing with friends on her balcony.

Brian Sonenstein, technology and email distribution manager. Brian Sonenstein joined NisonCo in 2015. He has worked in media and advocacy since 2009. He was the associate publisher and director of advocacy at the political website Firedoglake.com, where he worked on and managed the Just Say Now marijuana legalization campaign. Just Say Now garnered over 2.5 million followers and helped engage and register thousands of voters on cannabis legalization and medical marijuana campaigns in California, Colorado, New York, New Jersey, Rhode Island, Washington, Oregon, and other states. He is a co-founder and editor of Shadowproof.com, a reader-supported news outlet, where he reports on incarceration.

Lucas Wentworth, reporter relationship manager. Lucas Wentworth joined the team at NisonCo in 2018. He studied English and Professional Writing at King’s College and comes from a strong background in various types of writing, editing, social media marketing, and strategic communication. Aside from his obvious passion for cannabis legalization and amnesty, Lucas has been a lifelong advocate for incarcerated, homeless, and trafficked individuals. He has volunteered and interned in numerous shelters, kitchens, and prison book programs. While in college, he compiled a comprehensive database of resources and shelters in all 50 states for people experiencing human trafficking. He is currently located in Buffalo, NY and involved in the local Western New York chapter of NORML as well as Food Not Bombs.

Drew White, client manager. Drew White has been working in cannabis related PR with NisonCo since February 2016. He comes from a background in sustainable business development working with the non-profit B Lab. He’s a strong advocate for diversity in the cannabis industry and the positive social externalities that come from it. Drew is also Co-Founder and Secretary of the Roaming Hearts Foundation, a non-profit aimed at mental health awareness and suicide prevention. In his downtime you can find him DJing Brooklyn dance-floors on early weekend mornings and one off week-day nights.

Michelle Yang, administration manager. Michelle Yang has worked on non profit fundraising for foreign education and animal welfare. She studied Psychology and Public Health at Rutgers University where she primarily focused on substance abuse counseling and drug policy. She joined NisonCo in 2017 and currently manages HR and accounting. Outside of work, she creates lowbrow surrealist art as well as freelance graphic design.