The Best Nonprofit SEO Keywords and Phrases 2024

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Written by: Marissa Black-Smith

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Nonprofit organizations are a vital part of our society. They provide important services and support to people in need, and they play a crucial role in our communities. However, to be effective, nonprofit organizations must use SEO to help their efforts.

SEO is essential for two reasons. First, it helps nonprofits reach more people online. In today’s digital age, most people turn to the internet for information about charities and other nonprofit organizations. If your organization isn’t appearing near the top of search engine results pages (SERPs), you’re missing out on potential donors and supporters.

Second, SEO can help nonprofits attract new volunteers and staff members online. By optimizing their websites and content for search engines, nonprofits can make it easier for potential volunteers and employees to find them online. This will make it easier for interested individuals to learn more about what your organization does and how they can get involved.

Find below lists of non-profit keywords to assist in these efforts.

Best General Nonprofit SEO Keywords You Should be Using

As a nonprofit organization, it’s important to make sure your website is easily found by donors. One way to do this is by using general SEO phrases in your website content. This will help potential donors find you when they perform online searches.

There are a number of different SEO phrases you can use on your website, and it’s important to tailor them to the specific needs of your nonprofit organization. For example, if you’re a charity that helps needy families in the local community, you might want to use keywords like “charity near me” or “local charities.” If you’re an animal welfare group, keywords like “animal rescue” or “pet adoption” could be more relevant.

Keyword Volume
Non Profit Organization 40,500
Nonprofit 22,200
Non Profit 18,100
Non Profit Organizations 12,100
Non-Profit 12,100
Non-Profit Organizations 12,100
Non Profit Jobs 12,100
Non Profit Organizations Near Me 12,100
Non Profits 8,100
NGOs 8,100
Non Profit Jobs Near Me 4,400
Non Profits Near Me 3,600
Non For Profit 2,400
Non Profit Near Me 2,400
Environmental Nonprofits 1,000
Conservation Organizations 720

Top Non-Profit SEO Question Keywords and Search Phrases

As a nonprofit organization, it’s important to make sure you’re using the right SEO phrases so potential donors and partnering businesses can find you. By using top SEO phrases in your website content, social media posts, and other online marketing materials, you’ll be able to reach a larger audience and attract more support.

Keyword Volume
How To Start A Non Profit 6,600
How to Start a Nonprofit Organization 3,600
What Is A Non Profit 2,900
What Are NGOs 2,900
How to Start a Nonprofit Organization with No Money 1,900
What Does Non Profit Mean 1,900
What Is A Non Profit Organization 1,900
How Do Non Profits Make Money 1,900
Do Non Profits Pay Taxes 1,300
Is Goodwill Non Profit 1,000
Can an LLC be a Nonprofit 880
Is The NFL Non Profit 880
What is a Nonprofit Business 720
Are Hospitals Non Profit 590
How to Fundraise for a Nonprofit 320

Best SEO Keywords and Search Phrases for Non Profit Jobs

Nonprofit organizations are always looking for talented individuals to help them achieve their goals. However, finding these talented people can be a challenge. One way to find top talent is by using SEO techniques to improve your organization’s online visibility. This will help you reach more potential employees who are searching for nonprofit jobs online.

SEO is a great way to target candidates who are already interested in working for a nonprofit organization. By improving your website’s ranking on search engines, you can attract more visitors who are looking for information about nonprofits and job opportunities within the sector. Additionally, using keywords and other SEO strategies can help you stand out from the competition and attract quality candidates who might not have otherwise considered joining your team.

Keyword Volume
Non Profit Jobs 12,100
Non Profit Jobs Near Me 4,400
Remote Non Profit Jobs 2,400
Non Profit Organization Jobs 1,900
Non Profit Jobs MN 1,600
Non-Profit Jobs 1,600
Non Profit Organizations Jobs 1,300
Non Profit Jobs Chicago 1,000
Non Profit Jobs NYC 880
Non Profit Jobs Denver 720
Non Profit Jobs Pittsburgh 720
Non Profit Job Boards 590
Education Non Profit Jobs 590
Non Profit Jobs Atlanta 480
Non Profit Jobs Austin 480
Environmental Non Profit Jobs 390

Top Non-Profit Tax SEO Keywords

There are many misconceptions about non-profit organizations. Some people think that they don’t have to pay taxes, or that they get special treatment from the government. The truth is, non-profits are just like any other business when it comes to both taxes and SEO.

In order to be tax-exempt, a nonprofit must meet certain requirements set by the IRS. This includes having a charitable purpose and not distributing profits to shareholders. Nonprofits can also receive tax deductions for donations and other expenses related to their mission.

As for SEO, there is no difference between how Google ranks nonprofits and for-profit businesses. The most important factor is having high-quality content on your website that provides value to your audience. You also need strong backlinks from reputable websites in order to rank higher in search results.

Keyword Volume
Non Profit Tax Returns 1,600
Do Nonprofits Pay Taxes 1,300
Non Profit Tax Return 390
Non Profit Tax Filing 320
Non Profit Taxes 260
Non Profit Tax Form 260
Non Profit Tax Return Due Date 170
Do Non Profits Pay Property Taxes 170
Are Non Profits Tax Exempt 140
Tax ID Number For Non Profit 140
Non Profit Tax Deadline 110
Do Non Profits File Taxes 90
Tax Break for Non-Profit Employees 90
Tax ID For Non Profit 40
Non Profit Tax Exemption 20


Top SEO Keywords for Non Profit Donations

As a nonprofit organization, you know that every dollar counts. And while fundraising and grant writing are essential to your success, it’s important not to overlook another powerful tool at your disposal: SEO. By optimizing your website and content for search engines, you can reach more potential donors and volunteers online.

Keyword Volume
Non Profit Donations 1,600
Non Profit Donation 1,000
Donating To Non Profit 880
Non Profit Donation Receipt 590
Non Profit Donation Request Letter 590
Best Non Profits To Donate To 480
Non Profit Donation Letter Template 260
Non Profit Donation Receipt Template 260
Donate Non Profit 210
Non-Profit Donation Software 170
Non Profit Clothing Donation 110
Donations For Non Profit Organizations 110
Can You Donate to Your Own Non Profit 90


Does handling your own nonprofit website optimization sound like a headache? Contact us here to learn how to get started with a free SEO audit.


Are you a visual learner? Check out our YouTube video on SEO Keywords and Search Phrase Research for Beginners here:

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