Many people think of search engine optimization (SEO) as a concrete, one-size-fits-all service, but that couldn’t be further from the truth.
Each company, whether operating in the cannabis industry or another sector, has different needs, goals, and resources at its disposal, and SEO services must fit each of these dimensions to succeed. Picking the right SEO package for your business is essential to see the results you’re looking for.
What are Cannabis SEO Packages?
Countless techniques go into any good cannabis SEO strategy, and not every technique will suit every business. Your SEO agency needs to pick and choose the methods that will best help you achieve your goals.
Additionally, SEO works best when combined with other services, such as public relations (PR) and content creation.
Cannabis SEO packages simply refer to different sets of internet marketing services that can be tailored to your company.
SEO Packages for Small Cannabusinesses
Small businesses, especially those in the cannabis industry, have specific needs regarding SEO services. The best way to ensure that your SEO agency understands those needs is by working with another small business that caters to the cannabis industry, like NisonCo.
We’re intimately aware of the challenges that small cannabis businesses face, and we know how to address them using SEO and other internet marketing strategies. We have faced the same challenges and helped countless customers overcome similar obstacles. We offer several different, flexible cannabis SEO packages to fit your goals and budget.
E-Commerce SEO for Cannabis Businesses and Sites
When most people think of SEO, they think of techniques that boost their site in search rankings and help bring in more customers. For online cannabusinesses like dispensaries, a strong SEO strategy is indispensable.
Product SEO Techniques for Online and Mortar Smoke Shops
Broadly speaking, all SEO techniques fall into one of two categories: onsite SEO and offsite SEO. Onsite SEO refers to strategies implemented on your website, and offsite SEO refers to strategies that occur on other websites.
Examples of Onsite SEO Strategies for Cannabis Company Websites
- — Keyword research and optimization with a focus on product SEO and e-commerce listings
- — Creating a robust network of links to strengthen site structure and make it easier for customers to navigate
- — Meta tag and backend code improvements
Examples of Offsite SEO Strategies for Cannabis Business Sites
- — Listing your business in directories for cannabis consumers seeking cannabis retailers
- — Curating backlinks to build brand authority
- — Coordinating guest posts on other trusted websites
- — Thought leadership and other internet marketing techniques
NisonCo SEO offers all types of SEO services for online and brick-and-mortar cannabis companies, whether you simply need help conducting keyword research or want us to spearhead a comprehensive internet marketing campaign.
Does your cannabis company connect with customers online? Click the image to connect with our team of cannabis SEO experts to level up your business’ internet marketing strategy.
Local SEO Packages for Dispensaries
Though it’s most well-known as an online toolset, SEO can help brick-and-mortar cannabis companies, too. Local SEO refers to SEO strategies specifically designed to help bring customers into your store. These strategies are essential for in-person cannabusinesses like dispensaries, smoke shops, and medical marijuana clinics.
Tested Tactics for Local Cannabis SEO Success
Local SEO also uses onsite and offsite SEO tactics to help your business grow while making it easy for consumers to locate your brick-and-mortar store or regional delivery service.
Onsite Local Cannabis SEO Strategies
- — Location-specific keyword research, optimization, and implementation on blogs and site copy
- — Keyword-optimized content creation
- — Building strong onsite link networks
- — Refining site structure to ensure ease of navigation
- — Backend code improvements
Offsite Local Cannabis SEO Strategies
- — Listing your business in local and regional directories
- — Curating backlinks, with particular attention to local publications
- — Optimizing name, address, and phone number (NAP) data across all platforms
- — Setting up and facilitating essential local business accounts, like Google My Business and Yelp
- — PR appearances in local news and media with backlinks
Whether you need assistance setting up a web presence for your existing dispensary or just want to polish your directory listings, NisonCo has local SEO packages to help your dispensary become the talk of the town.
Hourly Cannabis SEO Services
NisonCo understands that the cannabis industry can be unpredictable, which is one of the reasons we’re proud to offer hourly SEO services in addition to our pre-planned SEO packages. Hourly SEO services are great if your site just needs a quick cleanup, you have a limited budget, or find yourself in need of internet marketing services outside the scope of your base contract. They’re also a great way to get started with SEO and see firsthand what it can do for your business.
Get the Results You Seek with Flexible Cannabis SEO Packages
Working with a cannabis-specific SEO firm is the best way to ensure the success of your internet marketing strategy. Working with a cannabis-specific SEO firm that offers PR and content creation services, too, will help you find even greater success by creating a cohesive and effective cannabis marketing strategy tailored to your goals.
NisonCo has been helping companies like yours excel in the cannabis space for over a decade. When you’re ready to start building an SEO package to suit your business’s needs, contact us at NisonCo. We look forward to hearing from you.
