marketing

Public Relations, Marketing, Advertising: What’s The Difference?

It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?

3 Quick Tips to Improve Your Company’s Blog

Is your cannabis company currently blogging? If not, you should be! Blogging regularly is one of the best ways to increase your digital presence, boost SEO power, showcase thought leadership, and even increase customer time on-page. For cannabis, hemp, and CBD companies, it’s also an awesome way to spread education and knowledge in an industry with a need to educate and empower its customers and tackle misinformation.

Here are three quick tips for business blogging to boost your blog’s performance and harness its benefits.Read More »3 Quick Tips to Improve Your Company’s Blog

Introducing Derwin Wallace, NisonCo Cannabis, Hemp and CBD Investor Relations

Written by Derwin Wallace, NisonCo Investor Relations

My name is Derwin Wallace and I am the manager of NisonCo’s Investor Relations team. Here is my story of entering the cannabis, hemp and CBD sectors.

I was born in one of the most notorious ghettos in Chicago – Maplewood Courts / Rockwell Gardens. My father worked at the railroad and had a side business fixing people’s homes. After six years of living in the ghetto, my father finally saved enough money to move our family to the west suburbs of Chicago. My father was extremely strict and demanded I work to help pay bills when I was only in the sixth grade, so I got a job at a local dry cleaner cleaning clothes, sweeping, and mopping. My father required I donate half of my pay to the family bill fund, so I did. The balance of my pay was used for school fees, books, supplies, clothes, and lunch. I did not have much time for extracurricular activities and never attended a high school football or basketball game. I finally graduated from high school and my father assumed at that point I was a man and should leave the nest. I wondered around for several years with really no direction before I decided to attend college.Read More »Introducing Derwin Wallace, NisonCo Cannabis, Hemp and CBD Investor Relations

11 Must-Have Partners for Cannabis Startups

Guest article by Olivia Solero at Cannabis Stack

If you’re looking to start a business in the cannabis industry, you can’t even think about opening your doors until you have partnered with the right team of professionals to keep the company afloat. In an industry full of regulations, laws, and monitoring, you do not want to be caught in error. Before you start your new business, be sure to build a team of these must-have partners for cannabis startups. Read More »11 Must-Have Partners for Cannabis Startups

How to Balance Client and Employee Needs During COVID-19

More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. 

It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to be paid at this time to carefully and creatively balance the needs of employees and clients. NisonCo staff writer Marissa Smith had a conversation with Nison about being an employer in the time of COVID-19, changes in public relations strategies and maintaining equilibrium during a pandemic. These were the takeaways.Read More »How to Balance Client and Employee Needs During COVID-19

Our Expanded Services Into SEO, Content Marketing, & Social Media Management

We’re excited to announce the launch of NisonCo’s new marketing department with a range of new service offerings. Created in response to client needs for more integrated marketing/PR campaigns, NisonCo’s Marketing Department recognizes that a brand’s reputation not only encompasses favorable editorial media coverage and news commentary, but is also a collaborative process that works in tandem with a robust social media strategy, high SEO ranking, and other essential marketing services. Read More »Our Expanded Services Into SEO, Content Marketing, & Social Media Management

The Importance of Hopeful Communication During Times of Crisis

“Closed until further notice,” read a sign in my town – a local restaurant. Although it’s clear that the spread of COVID-19 has companies in dire straits and scared for the future, I was surprised that reading this sign left me feeling panicked and rather hopeless about the future. It felt like an apocalyptic message, even though that may be the reality we are currently living under. 

Across town, a different sign read, “Closed Doors – Open Hearts – Stay Safe – See You Soon.” 

Another read, “We miss you and we’ll be back together soon.” 

A third read, “We are all in this together, even from afar.”

Read More »The Importance of Hopeful Communication During Times of Crisis

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