More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to…
We’re excited to announce the launch of NisonCo’s new marketing department with a range of new service offerings. Created in response to client needs for more integrated marketing/PR campaigns, NisonCo’s Marketing Department recognizes that a brand’s reputation not only encompasses favorable editorial media coverage and news commentary, but is also a collaborative process that works…
“Closed until further notice,” read a sign in my town – a local restaurant. Although it’s clear that the spread of COVID-19 has companies in dire straits and scared for the future, I was surprised that reading this sign left me feeling panicked and rather hopeless about the future. It felt like an apocalyptic message,…