The cannabis industry faces a unique set of challenges: tight marketing budgets, strict advertising regulations, and intense competition for consumer attention. For startups operating with lean teams and navigating complex compliance requirements, traditional marketing often falls short. But there’s good… Read More »3 Ways Cannabis Startups Can Use AI for Marketing and Sales
A CEO stands at a podium, confidently addressing a packed conference hall. Their words cut through industry noise with clarity and vision. Attendees lean forward, captivated. In the back, journalists take notes. This is thought leadership in action – the… Read More »How Do You Demonstrate Thought Leadership in the Cannabis Industry?
Boost Your Cannabis Website Rankings: Our team has helped hundreds of cannabis businesses climb search rankings despite industry restrictions. Get a free SEO consultation and discover how we can help your site get found. Why Cannabis SEO Is Uniquely Challenging… Read More »Cannabis SEO: DIY or Hire an Expert?
So, you’re considering investing in cannabis SEO and just received a website SEO audit. What should you do next? Parsing all the information in an SEO audit can be difficult — and it can be even harder to know where… Read More »Your Guide to Understanding Cannabis Website SEO Audits
A Lead Generation Strategy Guide for Cannabis Industry Events, Trade Shows, and Conventions Cannabis industry conferences offer significant opportunities for building strategic relationships and generating quality leads. Events like MJBizCon attract over 35,000 attendees, creating substantial lead generation potential. This… Read More »What are Effective Ways to Generate Leads at Cannabis Conferences?
If you haven’t already heard, let us be the first to tell you: it’s time to start planning your 4/20 cannabis marketing strategy. April 20 is typically one of the biggest sales days of the year for cannabis dispensaries, and… Read More »Get Ready for 420 Day: Marketing Tips and Tactics
In this blog, we’re sharing seven of our most powerful tips to teach you how to get coverage for your cannabusiness in 2025 and beyond. Understanding the Value of Cannabis Public Relations There are many reasons to prioritize cannabis… Read More »7 Tips to Get Cannabis Press Coverage in 2025
When most people think of SEO, they think of changes they can make to their website to improve rank visibility. While that’s important, it doesn’t tell the whole story. Offsite SEO, or SEO techniques on other websites, are just as… Read More »How to Improve Cannabis Backlink SEO
Ian Miller, CEO of Catalyst BC, is passionate about using his team’s experience and his company’s comprehensive consulting services to help cannabis companies maximize their resources and achieve their operational and financial goals. Specifically, Catalyst provides its clients with license… Read More »Ian Miller of Catalyst BC on 2025 Cannabis Trends, Challenges and Tech
It’s hard not to get swept up in the excitement — or dread — about generative AI. It seems like new AI tools are released every day, and you can’t deny their potential. However, the fact of the matter is… Read More »2025 AI Use Cases for Cannabis Marketing
