How to use AI to generate media coverage
A human-reviewed framework for using AI in PR research, pitching, monitoring and multi-step ChatGPT Work workflows without sacrificing relevance, accuracy or trust.
marketing
Unmissable MJBizCon 2025 Afterparties, Events and Mixers
It’s almost time for the cannabis industry’s biggest event of the year: MJBizCon 2025. Do you have your schedule ironed out yet? As exciting as the conference is, the exhibition hall isn’t the best place to network. You’ll have more… Read More »Unmissable MJBizCon 2025 Afterparties, Events and Mixers
10 Marketing Ideas and Strategies for Green Wednesday
It’s official: Green Wednesday has officially surpassed Black Friday in terms of dispensary sales. Is your dispo ready? To kick off the holiday shopping (and marketing) season, NisonCo is sharing ten ideas to help your cannabis dispensary or smoke shop… Read More »10 Marketing Ideas and Strategies for Green Wednesday
Essential Psychedelics Content Writing Terms: Complete Guide for Writers
The burgeoning psychedelic industry is incredibly novel and exciting. Many argue that psychedelics have the potential to revolutionize our society, so providing factual, accurate, and up-to-date information about these substances is essential for content writers working in the industry. As… Read More »Essential Psychedelics Content Writing Terms: Complete Guide for Writers
Your Guide to Attending MJBizCon 2025
One of the biggest cannabis conferences of the year, MJBizCon 2025, will be here before we know it — and really, it’s never too early to start preparing your conference strategy. As longtime MJBizCon attendees with more than 11 years… Read More »Your Guide to Attending MJBizCon 2025
3 Tips to Plan Your 2026 SEO Cannabis Marketing Budget
As 2025 comes to an end, cannabis businesses are reflecting on their achievements and preparing strategic budgets for 2026. With ongoing regulatory developments and the evolving digital landscape, 2026 presents unique opportunities for cannabis companies to strengthen their market position… Read More »3 Tips to Plan Your 2026 SEO Cannabis Marketing Budget
3 Considerations for Making a 2026 SEO Marketing Budget
Your company’s holiday PR and SEO campaigns are likely already in full swing, so it’s time to start planning your SEO budget for 2026. NisonCo is one of the top industry-specific public relations firms, and we have offered highly-rated search… Read More »3 Considerations for Making a 2026 SEO Marketing Budget
How to Leverage AI for Dispensary Customer Retention
Most dispensary customers choose where to shop based on convenience and product availability when they need to re-up. Price point and product selection come next. This transactional mindset makes customer retention challenging for cannabis retailers competing in increasingly saturated markets.… Read More »How to Leverage AI for Dispensary Customer Retention
4 Tips to Humanize AI Content for Cannabis Businesses and Dispensaries
AI is everywhere, and if you’re not using it to generate content, will your cannabis brand be left behind? Indeed, there are clear advantages to being able to produce more quality content as long as you’re not falling into AI’s… Read More »4 Tips to Humanize AI Content for Cannabis Businesses and Dispensaries
Advanced Cannabis Keyword Research Tips to Elevate Your Cannabis SEO Strategy
The cannabis industry is evolving rapidly, and so is the digital landscape that supports it. For cannabis business owners, marketers, and SEO professionals, mastering advanced cannabis keyword research is essential to stand out in a competitive market. Whether you’re running… Read More »Advanced Cannabis Keyword Research Tips to Elevate Your Cannabis SEO Strategy
