All Posts by: Beth Adan

About Beth Adan

Beth is the Director of Marketing for NisonCo PR. She has been in PR, marketing, and branding since 2011 and has a long-term track record of proven PR wins. She provides high-level media coverage and cannabis industry strategy for her clients, and her passions in the green market are consumer culture, environmental sustainability, and social responsibility.

Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.

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With the increasing prevalence of online businesses and mobile applications, over the past few years there has been an onslaught of litigation under Title III of the Americans with Disabilities Act (ADA) as users with a variety of disabilities have challenged the accessibility of companies’ online offerings as being inaccessible.

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In this new video, NisonCo’s Cannabis Industry Roll Up series hosts Sam D’Arcangelo from Headcount’s Cannabis Voter Project. He speaks with NisonCo Marketing Director Beth Adan to talk about their voter registration initiatives, ins and outs of mail-in voting during the COVID-19 pandemic, and why voting matters to him.

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