While not every company has time to manage a robust social media presence, every brand can benefit from making an effort to be active on the top platforms.
Last month, I started an Instagram account for a personal project. I am writing a poetry book in my spare time and was seeking a marketing channel for when the book publishes. Luckily, this was a great opportunity to learn more about how the Instagram app works, and how to best position yourself to quickly…
NISONCO publicist Beth Adan shares her tips for what you should consider when writing a pitch if you want a journalist to respond.