More commuters are urgently opting for greener options on the road given the climate change crisis. Many who can afford to make the switch turn to electric automobiles to reduce their personal carbon footprint.
While Tesla has been a leader in green technology and electric cars in recent years, they’re no longer the only electric vehicle manufacturer out there. Major car manufacturers like Kia, Nissan, Cadillac, Ford, BMW, Hyundai, Mazda, and Mercedes-Benz now offer their own models of electric vehicles. According to Car and Driver, even Ford, Chevrolet, Jeep, Lexus, and Lincoln will also release electric vehicles in the coming years.
With the rise of electric automobiles and their potential to become the new norm, this begs the question: how can you effectively build an SEO strategy for electric vehicles? Continue reading for four SEO tips to help your electric vehicle website climb the rankings of Google.
1. Colloquially, Searchers Interchange EV Terms
Since there are different phrases out there to refer to an electric car such as “electric vehicle” or “electric automobile,” be sure to include all phrases in your initial keyword and search phrase research, and in the overall strategy. Although it’s acceptable to keep a standard phrase in your style guide, it’s just as important to name different phrases and incorporate them into your content.
If you’re new to SEO, check out this keyword and search phrase research guide for beginners or check out the video at the bottom of this article.
2. Use local SEO Tactics to Bolster Brand Recognition
Utilize local SEO to optimize your website to a specific region. In regards to electric cars, this means optimizing your company’s website based on location. For electric car dealerships, electric vehicle charging stations, and other retailers, there are a plethora of local SEO tactics to deploy, including the following:
- Sign up and maintain a Google My Business listing.
- Build authority with local directories specific to your region as well as car retailers.
- Encourage customers to leave reviews, especially if they’ve had a positive experience.
3. Create Useful & Thought-Provoking Consumer Content
Don’t make blog content just for the sake of it. Instead, seize the opportunity to stand out among the crowd and write useful content for a wide range of search engine users.
SEO content marketing presents an opportunity for electric car retailers to provide useful information to the buyer. For instance, a search engine user — who is only moderately interested in buying an electric car — may stumble upon your site to learn more information about electric vehicles. Once they’re on your website, you have the opportunity to win them over and turn them from moderately interested to extremely interested. Do this by answering specific questions from an educational stance, such as “How much can I save by switching to an electric car?” or “How difficult is it to find electric car charging stations?”
4. Use YouTube to Embrace the Audio/Visual Era of Search
It’s vital to make content that is interesting and engaging, even if it takes more time to create. Time and time again, quality over quantity wins out, especially when it comes to video content marketing.
As Google owns YouTube, posting video content on the platform adds another credible link to your search engine results pages (SERPs) rankings and therefore, bolsters your brand’s overall search engine authority. One of your videos may even show up as a preview in Google results. Likewise, video titles and descriptions are opportunities to add in your target keywords and search phrases; you can even link back to your website and any relevant blog posts in video descriptions as well. There are also many other video SEO tips to consider if you pursue this route.
Are you more of a visual learner? Check out our video on SEO Keyword Research for Beginners below.
Looking for help marketing your electric car brand? Our experienced PR, SEO and marketing professionals can help research trends and topics, craft communications strategies, or secure news opportunities! Contact NisonCo here.