How does a company build strong domain authority in the eyes of Google? For cannabis businesses and hemp, CBD e-commerce sites, it is a mixture of building relevant links and balancing the relevance of the main domain. Google considers… Read More »Advice for Building Domain Authority for Your Cannabis Business or E-commerce Website
2020 has presented both obstacles and opportunities. Nielsen reported that in March 2020, COVID-19 confinement led to a screen time spike of more than 3 additional hours than that in Q3 of 2019. With more screen time comes the opportunity… Read More »Tips From a Cannabis PR Trend Researcher on Boosting Email Marketing Success
We can all agree: it has been a hard year. Headlines like “Pizza, Alcohol and Cannabis Sales Skyrocketed During Election” really say it all. We have been exhausted by a global pandemic, depressed by the economy and flustered by politics,… Read More »Keeping it Lit and Light: Funniest Cannabis Headlines of 2020
In 2024’s bustling online marketplace, digital cannabis marketing is likely to continue reigning supreme. As one of the first cannabis PR agencies in the United States, digital marijuana marketing is our bread and butter at NisonCo. Allow us to share… Read More »Digital Cannabis Marketing is Key: Planning Your 2024 PR Budget
Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.
Read More »The Best Social Media Content Calendar For Cannabis Businesses
Which cannabis and psychedelic events are you headed to in the 2021 season? It’s nearly time to put 2020 behind us and jump into the 2021 conference season. Whether you’re a seasoned cannabis trade show veteran waiting to get back… Read More »The Ultimate List of 2021 Cannabis, CBD, Hemp and Psychedelic Conferences and Expos
We love talking about a better, more sustainable future and appreciate our dedicated clients who are working hard to advance this future alongside us. While solar energy has taken the largest portion of attention in terms of renewable energy options, there are many more!
Read More »Exploring Non-Traditional Sustainable Energy Options
We’re excited to introduce our new NisonCo Cannabis Industry Roll Up YouTube video series. This series of videos is meant to help educate and bring members of the cannabis industry and legalization movement together. While we are not able to physically be in person during events this year, we are still actively looking for ways to get our industry minds together to make great things happen.
Read More »Introducing the NisonCo Cannabis Industry Roll-Up YouTube Series
It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?
Is your cannabis company currently blogging? If not, you should be! Blogging regularly is one of the best ways to increase your digital presence, boost SEO power, showcase thought leadership, and even increase customer time on-page. For cannabis, hemp, and CBD companies, it’s also an awesome way to spread education and knowledge in an industry with a need to educate and empower its customers and tackle misinformation.
Here are three quick tips for business blogging to boost your blog’s performance and harness its benefits.Read More »3 Quick Tips to Improve Your Company’s Blog
