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The cannabidiol (CBD) hype is a blessing and a curse at the same time for the CBD industry. While we are witnessing a growing mainstream acceptance of CBD, illegal CBD companies have mushroomed everywhere in the United States. This puts… Read More »Understanding Federal Regulations Governing CBD Advertising
2020 has presented both obstacles and opportunities. Nielsen reported that in March 2020, COVID-19 confinement led to a screen time spike of more than 3 additional hours than that in Q3 of 2019. With more screen time comes the opportunity… Read More »Tips From a Cannabis PR Trend Researcher on Boosting Email Marketing Success
It’s been almost a year since life as we knew it changed and people were suddenly finding themselves working from home. Going from an office setting where you get to physically see the people you work with on a regular… Read More »National Hugging Day: How to Stay Connected In A Remote World
Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.
Read More »The Best Social Media Content Calendar For Cannabis Businesses
Guest post written by Beckage
With the increasing prevalence of online businesses and mobile applications, over the past few years there has been an onslaught of litigation under Title III of the Americans with Disabilities Act (ADA) as users with a variety of disabilities have challenged the accessibility of companies’ online offerings as being inaccessible. Lawsuits filed under the ADA have more than quadrupled in the past seven years.
We love talking about a better, more sustainable future and appreciate our dedicated clients who are working hard to advance this future alongside us. While solar energy has taken the largest portion of attention in terms of renewable energy options, there are many more!
Read More »Exploring Non-Traditional Sustainable Energy Options
It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?
Is your cannabis company currently blogging? If not, you should be! Blogging regularly is one of the best ways to increase your digital presence, boost SEO power, showcase thought leadership, and even increase customer time on-page. For cannabis, hemp, and CBD companies, it’s also an awesome way to spread education and knowledge in an industry with a need to educate and empower its customers and tackle misinformation.
Here are three quick tips for business blogging to boost your blog’s performance and harness its benefits.Read More »3 Quick Tips to Improve Your Company’s Blog
In the cannabis industry, where some state governments have determined access to cannabis as an essential service, the resulting mix of some employees working from home while others are on site and serving patients and customers in dispensaries, has added a complicated situation for data security managers and response plans.Read More »COVID-19 Data Breach Response Considerations for the Cannabis Industry
If you’re looking to start a business in the cannabis industry, you can’t even think about opening your doors until you have partnered with the right team of professionals to keep the company afloat. In an industry full of regulations, laws, and monitoring, you do not want to be caught in error. Before you start your new business, be sure to build a team of these must-have partners for cannabis startups. Read More »11 Must-Have Partners for Cannabis Startups
