Public Relations

NisonCo’s team offers an array of PR/Public Relations expertise for free on our blog. Click to read now.

The Best Social Media Content Calendar For Cannabis Businesses

Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.

Read More »The Best Social Media Content Calendar For Cannabis Businesses

Why Great Media Coverage Doesn’t Happen Overnight

Good PR is like a snowball. It starts small and builds upon itself, contributing to your company’s media presence over time and leading to bigger results. Our team understands that public relations is both a process and an art form. It requires a high degree of industry awareness and a certain amount of creativity. All this of course is paired with good timing. 

Read More »Why Great Media Coverage Doesn’t Happen Overnight

Public Relations, Marketing, Advertising: What’s The Difference?

It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?

PR In the Psychedelic Renaissance

The counterculture movement of the 1960s was hallmarked by its anti-establishment nature, civil unrest, a struggle for equality, and the artistic presence that encapsulated it all. During this same time period, there was an explosive movement of scientific advancements including putting the first man on the moon and a deep-dive into the realm of psychedelic exploration, especially in lysergic acid diethylamide (LSD) and psilocybin. Read More »PR In the Psychedelic Renaissance

COVID-19 Data Breach Response Considerations for the Cannabis Industry

Guest post written by Beckage

In the cannabis industry, where some state governments have determined access to cannabis as an essential service, the resulting mix of some employees working from home while others are on site and serving patients and customers in dispensaries, has added a complicated situation for data security managers and response plans.Read More »COVID-19 Data Breach Response Considerations for the Cannabis Industry

How to Balance Client and Employee Needs During COVID-19

More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. 

It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to be paid at this time to carefully and creatively balance the needs of employees and clients. NisonCo staff writer Marissa Smith had a conversation with Nison about being an employer in the time of COVID-19, changes in public relations strategies and maintaining equilibrium during a pandemic. These were the takeaways.Read More »How to Balance Client and Employee Needs During COVID-19

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