Public Relations

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In Mental Health Awareness Month, Amplify Cannabis Conversations

In Mental Health Awareness Month, Amplify Difficult Cannabis Conversations

May is Mental Health Awareness Month, a time in which organizations seek to amplify conversations around mental health, work to fight the negative stigma associated with mental health conditions, and provide support and resources for those affected by mental illness. As a top-rated cannabis marketing and SEO agency with an emphasis on advocacy, we’d accordingly be remiss not to discuss the potential good cannabis can do in the realm of mental health.

The Best Social Media Content Calendar For Cannabis Businesses

Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.

Read More »The Best Social Media Content Calendar For Cannabis Businesses

Why Great Media Coverage Doesn’t Happen Overnight

Good PR is like a snowball. It starts small and builds upon itself, contributing to your company’s media presence over time and leading to bigger results. Our team understands that public relations is both a process and an art form. It requires a high degree of industry awareness and a certain amount of creativity. All this of course is paired with good timing. 

Read More »Why Great Media Coverage Doesn’t Happen Overnight

Public Relations, Marketing, Advertising: What’s The Difference?

It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?

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