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Good PR is like a snowball. It starts small and builds upon itself, contributing to your company’s media presence over time and leading to bigger results. Our team understands that public relations is both a process and an art form. It requires a high degree of industry awareness and a certain amount of creativity. All this of course is paired with good timing.
Read More »Why Great Media Coverage Doesn’t Happen Overnight
It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?
The counterculture movement of the 1960s was hallmarked by its anti-establishment nature, civil unrest, a struggle for equality, and the artistic presence that encapsulated it all. During this same time period, there was an explosive movement of scientific advancements including putting the first man on the moon and a deep-dive into the realm of psychedelic exploration, especially in lysergic acid diethylamide (LSD) and psilocybin. Read More »PR In the Psychedelic Renaissance
In the cannabis industry, where some state governments have determined access to cannabis as an essential service, the resulting mix of some employees working from home while others are on site and serving patients and customers in dispensaries, has added a complicated situation for data security managers and response plans.Read More »COVID-19 Data Breach Response Considerations for the Cannabis Industry
More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change.
It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to be paid at this time to carefully and creatively balance the needs of employees and clients. NisonCo staff writer Marissa Smith had a conversation with Nison about being an employer in the time of COVID-19, changes in public relations strategies and maintaining equilibrium during a pandemic. These were the takeaways.Read More »How to Balance Client and Employee Needs During COVID-19
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it?Read More »How to be a “Greener” Cannabis Customer: Unleashing Your Environmental Purchasing Power
“Closed until further notice,” read a sign in my town – a local restaurant. Although it’s clear that the spread of COVID-19 has companies in dire straits and scared for the future, I was surprised that reading this sign left me feeling panicked and rather hopeless about the future. It felt like an apocalyptic message, even though that may be the reality we are currently living under.
Across town, a different sign read, “Closed Doors – Open Hearts – Stay Safe – See You Soon.”
Another read, “We miss you and we’ll be back together soon.”
A third read, “We are all in this together, even from afar.”
Read More »The Importance of Hopeful Communication During Times of Crisis
Is it OK to say “pot” or “weed”? How about “getting stoned” versus “consuming”? NisonCo examines frequently used questionable phrases and whether your brand should use them.
One of the most important skills for a journalist to have is the ability to file successful records requests, commonly referred to as FOIAs. FOIA is an acronym for the Freedom Of Information Act. That’s the name of crucial federal… Read More »As Number Of Pending FOIA Lawsuits Grows, Newsgathering Efforts Slow
Trends come and go in every industry, and the cannabis industry is no exception. We have compiled a list of some of the biggest trends in cannabis for 2020!
