It’s that time of year again! Another successful 4/20 has come and gone, and now your dispensary is brainstorming ideas for celebrating other exciting cannabis holidays coming up through the rest of 2024.
If you’ve already launched your summer dispensary marketing strategy, next on your list should be preparing for 7/10 — also known as Dab Day. At NisonCo, we love helping clients come up with fun ideas for drawing customers around these exciting holidays. Read on for 20 ideas we’re looking forward to this July.
1. Host a Fun 710 Event at Your Retail Cannabis Store
If you run a dispensary, smoke shop, or other brick-and-mortar cannabis business, consider hosting an event to celebrate 7/10. It’s the perfect time of year to host an outdoor event, like a cookout with live performers, and hosting an in-person 7/10 party is a surefire way to get customers into the store.
2. Decorate Your Dispensary for a Festive 710
Even if you don’t host an event, you should still decorate your dispensary with cannabis-themed decor to celebrate 710. Window signs and displays of dab rigs alongside traditional party decor, like balloons and streamers, can help attract attention to your storefront and bring in customers, even if they’re not shopping for seasonally appropriate cannabis concentrates.
3. Encourage Word of Mouth Dispensary Marketing
Don’t have a large marketing budget this year? No problem. Provide impeccable service that people can’t help but tell their friends about. Offer word-of-mouth promotions that you have to mention at the register to get in on to create exclusivity and bring in customers without spending a dime. NisonCo’s first clients all came through word of mouth, so we know from experience that it can work!
4. Send Out Emails and Texts to Tell Customers About 710 Specials
While developing novel ideas can be a great way to bring in customers, you shouldn’t neglect the tried-and-true techniques. Sending out emails and texts to your customers is one of the most effective ways to spread the word about upcoming 710 sales and events. You shouldn’t come across as spammy, though; a cannabis content marketing agency will help you craft compelling messages that your customers will actually read.
5. Create Personalized Marketing Campaigns to Target Specific Cannabis Customers
Customized marketing campaigns are more effective than generic emails or texts. Create lists of customer profiles and consider sending a slightly different message to each group. For example, tell customers who buy more dabs about all of the great concentrates you have in stock for 7/10, send unengaged customers a coupon code, and so on.
6. Celebrate 710 With Great Sales
One of the best ways to encourage customers to shop is by running 710 sales. On 7/10, consider giving customers discounts (if your region allows it) on their purchases. Keep them simple: BOGO deals are always popular, and you can even run thematic sales like 71% off dab accessory items or $7.10 off purchases over a certain amount.
7. Host a 710 Giveaway or Raffle
Raffles are a beloved way to encourage customers to purchase if they are allowed in your region. Put together some grade-A prizes, like dab rigs or accessory bundles, and either sell raffle tickets or give customers a certain number of entries for dollar amounts they spend leading up to 7/10. If you’re hosting a 7/10 event, consider drawing the winner there.
8. 710 Freebies Encourage Customers to Make a Purchase
Everyone loves free stuff. Giving away freebies is another excellent dispensary sales idea to incentivize customers to make a purchase. You can tailor this technique to fit any business model, whether you give away small items like stickers or matchbooks with every purchase on 7/10 or offer bigger-ticket freebies, like t-shirts or accessories, to customers who spend a certain amount of money.
9. Offer Extra Dispensary Loyalty Points on 710 to Bring Customers In
Rewards programs and loyalty points are some of the most surefire ways to encourage customers to revisit your store. Give them one more reason to shop on 7/10 by offering extra loyalty points with each purchase made on the holiday.
10. Print Custom Cannabis Merch to Commemorate 7/10/24
Encourage your customers to stop by on 7/10 with the promise of limited-edition merch. Customized impulse buys, like lighters and stickers, to keep beside the register or commemorative T-shirts, bags, and hats at your 7/10 event are all great dispensary ideas to fit any budget.
11. Launch a New Cannabis Concentrate Product in Time for 7/10
July 10 is the day that cannabis connoisseurs celebrate their love for wax, so it’s a great time to release new dab rigs, concentrates, or THC vape pens. For brick-and-mortar stores in particular, it can be fun to drop limited-edition products on 7/10. However, if you’re selling online, you might want to put these releases up for sale a week or two before 7/10 to allow time for shipping.
12. Curate a Dabbing Bundle for 710
Make it easy for customers to spend money by putting together product bundles. To celebrate 7/10, consider putting together “dabbing basics” bundles with a dab rig, torch, and dab tool to give customers everything they need to celebrate. You can also offer bundles of concentrates to provide consumers with a sampler dab flight of the most popular products you have in stock for the holiday.
13. Get Placement in a 710 Product Guide
Cannabis bloggers and influencers are always looking for the next best products, especially in the lead-up to a cannabis holiday like 7/10. If you want a featured spot in one of their product guides, you can work with a cannabis PR agency to send out pitches and get your products placed.
Is your dispensary hosting awesome events but having trouble promoting them? Click the image above to contact our experienced team of cannabis marketers and have your next big event seen by your target audience.
14. Sponsor a Fun Cannabis Contest to Get Customers Involved
Encourage consumer interaction with a fun 710-themed cannabis contest online or at an in-person event. Ask your customers to create cannabis-themed art or take a dab in the most creative way, and make sure to give out prizes!
15. Promote Cannabis Advocacy on 710
Cannabis holidays are tons of fun, but they’re also a great time to take a step back and remember the history of our favorite plant. Make a difference this 7/10 by supporting organizations working toward cannabis law reform. You can match donations or give a certain percentage of your proceeds to an organization like the Last Prisoner Project (LPP) or the National Organization for the Reform of Marijuana Laws (NORML).
16. Post 710 Content on Your Cannabis Blog
Cannabis blogs are one of the best ways to increase your website’s search ranking and provide customers with the information they want. Celebrate 7/10 by posting optimized content and answering frequently asked questions (FAQs) about concentrates, promoting your events, or highlighting products. A cannabis content creation firm can help you create compelling, keyword-rich content to increase your brand’s visibility and trustworthiness.
17. Reach Consumers With 710-Themed Social Posts
Most Americans are active on social media, so posting about your 710 sales and events on various platforms can help you reach a massive audience. Keep the posts relevant and well-timed, and ensure they’re optimized (and allowed) for whatever platform you post on. Make sure to interact with customers who comment on these 710-themed posts, too.
18. Generate Hype With a Countdown to 7/10
Most of us are already excited about 7/10, but you can drum up the excitement even more with a countdown posted online or in-store. Many social media platforms now offer countdown integrations, making it easy for customers to track when your sales and events officially start.
19. Create a Custom Landing Page for 710 Celebrations
It’s important to update your website year-round, but it’s even more essential when big cannabis holidays, like 7/10, are on the horizon. Work with a cannabis SEO company to create a 710-themed landing page to tell customers about everything you have going on. Online-only cannabis companies, especially, will benefit from an SEO update and festive landing page.
20. Partner with Other Companies for a Community-Centric 710 Celebration
The cannabis community is one of the things that makes this industry so unique. Connect with the community on 7/10 by partnering with other local businesses. Whether you partner with a smoke shop to provide discounts on dab rigs, a local restaurant to deliver munchies to your event, or a local yoga or art studio to host an elevated activity, everyone will benefit.
Have Your Most Successful 7/10 Yet With a Cannabis PR, SEO, and Content Creation Firm
There’s much to take care of to ensure everything goes smoothly for your 7/10 celebration. A cannabis media marketing company can help. NisonCo has extensive PR, SEO, and content creation experience, and we love helping cannabis companies like yours grow and thrive.
Contact NisonCo today to learn more about our services or schedule a free consultation.
