public relations

Introducing the NisonCo Cannabis Industry Roll-Up YouTube Series

We’re excited to introduce our new NisonCo Cannabis Industry Roll Up YouTube video series. This series of videos is meant to help educate and bring members of the cannabis industry and legalization movement together. While we are not able to physically be in person during events this year, we are still actively looking for ways to get our industry minds together to make great things happen. 

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Why Great Media Coverage Doesn’t Happen Overnight

Good PR is like a snowball. It starts small and builds upon itself, contributing to your company’s media presence over time and leading to bigger results. Our team understands that public relations is both a process and an art form. It requires a high degree of industry awareness and a certain amount of creativity. All this of course is paired with good timing. 

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Public Relations, Marketing, Advertising: What’s The Difference?

It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?

PR In the Psychedelic Renaissance

The counterculture movement of the 1960s was hallmarked by its anti-establishment nature, civil unrest, a struggle for equality, and the artistic presence that encapsulated it all. During this same time period, there was an explosive movement of scientific advancements including putting the first man on the moon and a deep-dive into the realm of psychedelic exploration, especially in lysergic acid diethylamide (LSD) and psilocybin. Read More »PR In the Psychedelic Renaissance

Introducing Derwin Wallace, NisonCo Cannabis, Hemp and CBD Investor Relations

Written by Derwin Wallace, NisonCo Investor Relations

My name is Derwin Wallace and I am the manager of NisonCo’s Investor Relations team. Here is my story of entering the cannabis, hemp and CBD sectors.

I was born in one of the most notorious ghettos in Chicago – Maplewood Courts / Rockwell Gardens. My father worked at the railroad and had a side business fixing people’s homes. After six years of living in the ghetto, my father finally saved enough money to move our family to the west suburbs of Chicago. My father was extremely strict and demanded I work to help pay bills when I was only in the sixth grade, so I got a job at a local dry cleaner cleaning clothes, sweeping, and mopping. My father required I donate half of my pay to the family bill fund, so I did. The balance of my pay was used for school fees, books, supplies, clothes, and lunch. I did not have much time for extracurricular activities and never attended a high school football or basketball game. I finally graduated from high school and my father assumed at that point I was a man and should leave the nest. I wondered around for several years with really no direction before I decided to attend college.Read More »Introducing Derwin Wallace, NisonCo Cannabis, Hemp and CBD Investor Relations

11 Must-Have Partners for Cannabis Startups

Guest article by Olivia Solero at Cannabis Stack

If you’re looking to start a business in the cannabis industry, you can’t even think about opening your doors until you have partnered with the right team of professionals to keep the company afloat. In an industry full of regulations, laws, and monitoring, you do not want to be caught in error. Before you start your new business, be sure to build a team of these must-have partners for cannabis startups. Read More »11 Must-Have Partners for Cannabis Startups

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