public relations

How to Balance Client and Employee Needs During COVID-19

by Marissa Black-Smith
May 7, 2020March 9, 2023

More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change.

It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to be paid at this time to carefully and creatively balance the needs of employees and clients. NisonCo staff writer Marissa Smith had a conversation with Nison about being an employer in the time of COVID-19, changes in public relations strategies and maintaining equilibrium during a pandemic. These were the takeaways.Read More »How to Balance Client and Employee Needs During COVID-19

As Number Of Pending FOIA Lawsuits Grows, Newsgathering Efforts Slow

by Brian Sonenstein
February 19, 2020April 13, 2023

One of the most important skills for a journalist to have is the ability to file successful records requests, commonly referred to as FOIAs. FOIA is an acronym for the Freedom Of Information Act. That’s the name of crucial federal… Read More »As Number Of Pending FOIA Lawsuits Grows, Newsgathering Efforts Slow

MJBizCon 2019 — Tips for Success at the 2020 Conference

by Marissa Black-Smith
January 7, 2020March 9, 2023

NisonCo’s expert cannabis industry publicists share tips to maximize relationships and brand presence from MJBIzCon 2019 so you can prep for MJBizCon 2020.

How Vaporizer Companies Should Respond To Public Health Crises

by Marissa Black-Smith
October 31, 2019March 9, 2023

Using the basic information below about EVALI and the tips that follow, we at NisonCo hope your brand is able to craft knowledgeable and straightforward messaging concerning the health crisis, while simultaneously navigating a time of tricky public perception.

5 Tips For Crafting Journalist-Friendly PR Pitches

by NisonCo Staff
May 30, 2019March 9, 2023

NISONCO publicist Beth Adan shares her tips for what you should consider when writing a pitch if you want a journalist to respond.

How Cannabis Companies Plan A Successful 4/20 PR Push

by NisonCo Staff
April 3, 2019March 9, 2023

Public relations is more of a marathon than a sprint. Successful PR campaigns require time and planning to ensure everything is in place for the big day.

NisonCo Fights Drug War By Elevating Personal Stories

by NisonCo Staff
March 18, 2019April 13, 2023

As a cannabis PR firm rooted in activism, NisonCo is looking for your stories to elevate firsthand accounts of the devastation caused by the Drug War.

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