There are many holidays for cannabis companies to capitalize on throughout the year, but April 20, otherwise known as 4/20, is undoubtedly the most impactful. Most cannabis companies see their highest sales of the year, but you’ll have to prepare… Read More »Get Ready for 4/20 With 7 Cannabis Digital Marketing Tactics
The cannabis industry is community-driven and can move quickly. As one of the country’s highest-ranked cannabis digital marketing agency, NisonCo has connections with some of the best cannabis reporters in the sector. Here is a non-exhaustive list of the best… Read More »The Top Cannabis Reporters and Cannabis Journalists to Follow on LinkedIn and X in 2024
You know what they say: new year, new social media and cannabis content marketing calendar. Now is the time to plan your cannabis company’s seasonal PR and marketing campaigns, and the year’s holidays can provide some great ideas. NisonCo has… Read More »The Ultimate 2024 Cannabis Social Media Marketing and Cannabis Content Marketing Calendar
Mike Bologna, CEO of Green Lion Partners and Dip Devices, is constantly striving to transform the narrative on cannabis innovation and push the limits on portable concentrate consumption. In November, the Content Director of NisonCo Marketing, Marissa Black-Smith, spoke with… Read More »A Q&A with Mike Bologna, CEO of Dip Devices, on Cannabis Trends, Partnerships, Ethics and Innovations
With the holidays right around the corner and another year coming to a close, it’s a great time to revisit the predictions made by NisonCo and our clients in the cannabis industry last year. NisonCo’s network of industry experts has… Read More »Cannabis in 2024: Projections and Predictions from Industry Pros
This article by NisonCo President Evan Nison originally appeared in Rolling Stone and appears here with permission. Misleading language impacts not only the cannabis industry but also consumers and lawmakers — making it even more crucial to use accurate language. The cannabis industry is… Read More »Word Choice Matters: Divisive Cannabinoid Language Can Impact Consumers and Companies
The campaign to legalize and regulate cannabis is rooted in social equity and justice. Accordingly, the regulated cannabis industry has begun offering opportunities to those most impacted by the war on drugs, developing a model for supporting social justice initiatives… Read More »The Top 5 Social Equity Strategies to Learn from the Cannabis Industry
August 9 is National Book Lover’s Day, so there’s no better time to share the authors and books you love. To celebrate, the NisonCo team has compiled a list of our favorite cannabis and psychedelic books. Whether you prefer sitting… Read More »Celebrating National Book Lover’s Day With 11 Cannabis and Psychedelic Writers Who Inspire Us
The psychedelics-based therapeutics and medical sector has seen remarkable growth in the past few years, thanks partly to the groundbreaking research on ketamine, MDMA, and psilocybin. Whether you’re a PR professional representing clients from emerging industries like psychedelic medicine, an… Read More »25 Must-Know Psychedelic PR Terms
This month, we virtually sat down with Wilfred Waimiri, a PR Account coordinator at NisonCo. He was kind enough to talk with us about his best PR advice, the differences between U.S. and Kenyan cannabis culture, and the importance of… Read More »A Pitching, Writing and African Cannabis Culture Convo with a Top PR Account Coordinator
