2020 has presented both obstacles and opportunities. Nielsen reported that in March 2020, COVID-19 confinement led to a screen time spike of more than 3 additional hours than that in Q3 of 2019. With more screen time comes the opportunity… Read More »Tips From a Cannabis PR Trend Researcher on Boosting Email Marketing Success
Whether we like it or not, 2021 will kick off with many of the same challenges as 2020. With that in mind, cannabis digital marketing is likely to continue reigning supreme. As one of the first cannabis low cost PR… Read More »Digital Cannabis Marketing is Key: Planning Your 2021 PR Budget
It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?
