“I want to bring more business into my dispensary, but I just don’t have the budget to try dispensary SEO or internet marketing.”
Sound familiar?
It’s a common misconception that search engine optimization (SEO) and internet marketing are prohibitively expensive and that trying them means paying for services for months before you start seeing results.
While it can take a couple of months to begin to see the impact of SEO, it doesn’t have to be expensive to get there! There are several ways to minimize costs and get the most bang for your buck while discovering how Internet marketing can help your dispensary thrive.
How Can I Increase My Dispensary Traffic?
In a word? Marketing.
There are several different kinds of marketing you can try. In our time serving the cannabis industry, we’ve found internet marketing is the most foundational. All other marketing types, including media and content marketing, build on the base that SEO creates.
Without a solid web presence built through careful application of SEO techniques, customers won’t be able to find your business online, no matter how spot-on your other marketing techniques are. Because of this, we typically advise our clients to start with SEO and internet marketing before adding other types of marketing to their business strategy.
What Are the Benefits of SEO for Dispensaries?
Given that the average person spends more than six hours online every day, it makes sense that the best way to reach consumers and influence their purchasing decisions is online. SEO can boost your dispensary in several ways.
- — Increase your dispensary’s web presence with SEO. SEO makes it easier for people to find your dispensary online. With the internet’s ubiquity in our everyday lives, this can make or break your entire business strategy.
- — SEO makes other marketing techniques more effective. Building a solid web presence and leveraging the best SEO strategies for your business will allow your media marketing and content marketing strategies to have an even greater impact.
- — Show up higher in search results with SEO. Less than 1% of consumers click on results from the second page of any given search result, so showing up as high as possible is essential. Ranking high is important for both online and in-person businesses; additionally, a higher search ranking can lead to more clicks on location-based sites like Google Maps and Yelp.
- — SEO increases sales. At the end of the day, bringing in more customers and making more sales is what it’s all about. SEO is one of the best tools in your toolbox for doing so!
4 Ways to Save Money on Dispo SEO
Getting started with SEO can be intimidating, from the internet marketing jargon to the lengthy contracts that most SEO agencies require you to sign. Here are four ways to save money on your dispensary’s internet marketing endeavors.
1. A Free SEO Audit Will Help You Discover Where to Begin
Where do you start with SEO? Every company has different goals. An SEO audit will help you determine your business’s best starting point.
An outside perspective can be constructive in identifying your website’s most significant opportunities for improvement. Once you know what your site is missing in terms of SEO, you will have a clearer idea of your strategy’s direction and what it’s most important to work on right away.
NisonCo offers free SEO audits and follow-up consultations to companies in the cannabis industry and beyond. Contact us today to set one up — our team of cannabis SEO professionals will be happy to help.
Lost in the dispensary SEO sauce? Luckily for you, that’s our happy place. Click the image to connect with our team of passionate cannabis SEO professionals for a custom strategy.
2. Try DIY SEO Tactics to Kickstart Your Strategy
Though you can get into the weeds when it comes to formulating the perfect SEO strategy, there are plenty of uncomplicated techniques you can try yourself.
Begin with basic keyword research to discover what your customers are searching for and what terms work best for your competitors. We have several keyword lists on the blog to help you get started, and several keyword research websites offer free trials that you can use for further research.
You should also ensure your website is fully built out and all pages easy to find. Ensuring all your images have alt text, your titles and headlines are properly formatted, and your products have unique descriptions will go a long way when starting with SEO.
For more DIY SEO tips, check out our blogs on low-budget SEO and SEO tips for dispos.
3. Formulate Goals Before Starting SEO Services
If you decide to work with an SEO agency to take your internet marketing strategy to the next level, you’ll need to meet with your account manager to sync up on goals and expectations. However, having a solid goal before you begin can help your SEO agency get started faster — and help you save money.
Do you want to increase your search ranking? Are you hoping to bring more customers into your brick-and-mortar store, or do you want to direct people to your website? Do you want to build brand authority and web presence? Knowing where you want SEO to take you before engaging with an SEO firm can help you hit the ground running.
4. Hourly SEO Provides the Best Value
For companies with limited budgets or businesses that need SEO support rather than a full suite of services, the traditional SEO agency contract model might not be the best fit. That’s why NisonCo SEO offers hourly SEO services.
As a small business ourselves, we understand what small businesses need. One of the biggest things on that list is flexibility. Our hourly SEO service package is just what it sounds like: SEO services that are billed hourly. It is an excellent choice for companies that want to maximize their SEO investment. We can provide targeted support on specific internet marketing projects, provide a framework that your internal team can build out, or put together any combination of SEO services that makes sense for your unique business.
Custom SEO Packages for Dispensaries and Cannabusinesses
Whether you want one-time support on an internet marketing project or are seeking hourly SEO services with the option to grow with your business, NisonCo can put together a personalized SEO package to fit your needs. We’ll leverage more than a decade of experience in the cannabis industry and our team of experienced cannabis SEO professionals to help your dispensary meet your goals, whether you want to become the hottest craft cannabis company in your neighborhood or expand into a nationally known MSO.
Contact NisonCo today for a free SEO audit or to discuss SEO packages. We look forward to talking with you.
