Marketing

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The Best Social Media Content Calendar For Cannabis Businesses

Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.

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What Cannabis and CBD Companies Need to Know About ADA Website & Mobile App Accessibility Claims

Guest post written by Beckage

Is your cannabis company’s website and mobile app ADA accessible?

With the increasing prevalence of online businesses and mobile applications, over the past few years there has been an onslaught of litigation under Title III of the Americans with Disabilities Act (ADA) as users with a variety of disabilities have challenged the accessibility of companies’ online offerings as being inaccessible. Lawsuits filed under the ADA have more than quadrupled in the past seven years.  

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Public Relations, Marketing, Advertising: What’s The Difference?

It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?

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