With so many exciting changes happening in the psychedelic industry, it’s more important than ever to stay up-to-date with the latest developments in the sector. Attending psychedelic conferences in 2024 and psychedelic events is one of the best ways to… Read More »Upcoming Global Psychedelic Conferences and Expos 2024
Nathan Girard, co-owner and CEO of Bloom Brothers, is dedicated to transforming the cannabis retail experience and integrating it into customers’ lifestyles. In June 2024, NisonCo Content Director Marissa Black-Smith spoke with Girard at the Flower Expo in Greenfield, Massachusetts.… Read More »A Q&A with Nathan Girard, Co-owner and CEO of Bloom Brothers, on Consumer Education, Prices and the Family Cannabusiness
The emergence of regulated cannabis markets in new states is exciting for cannabis companies throughout the industry. However, new markets also create challenges regarding SEO for cannabis websites. Which cannabis SEO strategies must new dispensaries implement to evolve with the… Read More »5 Top Product SEO Tactics for Cannabis and Dispensary Websites
The NisonCo team had an incredible time at Flower Expo in Greenfield, Massachusetts, connecting with dozens of inspiring leaders in the New England cannabis community. There’s plenty of action in the Massachusetts cannabis industry these days: Lawmakers are considering changing… Read More »MA Cannabis Market Expert Conversations from Flower Expo 2024
It’s that time of year again! Another successful 4/20 has come and gone, and now your dispensary is brainstorming ideas for celebrating other exciting cannabis holidays coming up through the rest of 2024. If you’ve already launched your summer dispensary… Read More »20 Best 710 Sales and Marketing Ideas
The recent news concerning the rescheduling of cannabis is a significant positive regulatory movement. The team at NisonCo, and just about every other cannabis professional, has been hoping for this development for years — though full federal legalization remains the… Read More »How Does Cannabis Rescheduling Impact My Cannabis Marketing and Ad Strategy?
Today’s consumers are inundated with ads and overwhelmed by choice. Marketing campaigns have always been essential for success, but a carefully planned and multifaceted marketing strategy is more critical now than ever, particularly in the hyper-competitive cannabis industry. Does your… Read More »What Does a Strong Dispensary Content Marketing Strategy Look Like?
As a cannabis SEO and PR company with roots in activism, we’ve talked extensively about how the cannabis industry is inherently tied to equity and community. How does that ethos tie directly into cannabis consumables? Emphasizing the inclusivity of your… Read More »How Inclusive Cannabis Consumables Support Successful Marketing Campaigns
Nobody is better at changing the world on a shoestring budget than nonprofit organizations. To make the most significant difference, though, you need exposure. One of the best ways to get exposure is through search engine optimization (SEO), but many… Read More »5 DIY Marketing Tips to Maximize the Impact of Nonprofit SEO
Is your dispensary’s summer marketing plan ready for the warmer weather? As a longtime cannabis content marketing agency, NisonCo knows that a seasonal marketing strategy can make the difference between a successful summer and so-so sales for our clients. Here… Read More »10 Fun-Filled Summer Dispensary Sale and Cannabis Marketing Ideas
