Traditional PR is broken. Journalists receive 200+ pitches weekly while PR professionals waste 40% of their time on manual research and list-building. The solution? Artificial intelligence as your strategic co-pilot. But here’s the catch: AI isn’t about replacing human expertise—it’s… Read More »How to use AI to generate media coverage
It’s official: Green Wednesday has officially surpassed Black Friday in terms of dispensary sales. Is your dispo ready? To kick off the holiday shopping (and marketing) season, NisonCo is sharing ten ideas to help your cannabis dispensary or smoke shop… Read More »10 Marketing Ideas and Strategies for Green Wednesday
The burgeoning psychedelic industry is incredibly novel and exciting. Many argue that psychedelics have the potential to revolutionize our society, so providing factual, accurate, and up-to-date information about these substances is essential for content writers working in the industry. As… Read More »Essential Psychedelics Content Writing Terms: Complete Guide for Writers
One of the biggest cannabis conferences of the year, MJBizCon 2025, will be here before we know it — and really, it’s never too early to start preparing your conference strategy. As longtime MJBizCon attendees with more than 11 years… Read More »Your Guide to Attending MJBizCon 2025
As 2025 comes to an end, cannabis businesses are reflecting on their achievements and preparing strategic budgets for 2026. With ongoing regulatory developments and the evolving digital landscape, 2026 presents unique opportunities for cannabis companies to strengthen their market position… Read More »3 Tips to Plan Your 2026 SEO Cannabis Marketing Budget
Your company’s holiday PR and SEO campaigns are likely already in full swing, so it’s time to start planning your SEO budget for 2026. NisonCo is one of the top industry-specific public relations firms, and we have offered highly-rated search… Read More »3 Considerations for Making a 2026 SEO Marketing Budget
Most customers choose the dispensary they visit based on where they are when they need to re-up. Then, it’s looking at the products and price point that fit their needs. This is how many consumers think, making customer retention tough… Read More »How to Leverage AI for Dispensary Customer Retention
AI is everywhere, and if you’re not using it to generate content, will your cannabis brand be left behind? Indeed, there are clear advantages to being able to produce more quality content as long as you’re not falling into AI’s… Read More »4 Tips to Humanize AI Content for Cannabis Businesses and Dispensaries
Getting your cannabis brand noticed requires more than great products. It demands strategic media coverage that builds credibility and creates authority for search engines and large language models. While traditional advertising remains limited, a well-executed digital PR strategy can get… Read More »How to Secure Cannabis Media Coverage with a Strong PR Strategy
The cannabis industry is evolving rapidly, and so is the digital landscape that supports it. For cannabis business owners, marketers, and SEO professionals, mastering advanced cannabis keyword research is essential to stand out in a competitive market. Whether you’re running… Read More »Advanced Cannabis Keyword Research Tips to Elevate Your Cannabis SEO Strategy
