If you’re trying to boost your cannabis career, social media is a must. LinkedIn isn’t just the best social media platform to build your professional network — it’s also one of the most cannabis-friendly social sites available to industry professionals… Read More »5 LinkedIn Optimization Tips for Cannabis Industry Professionals
While cannabis companies face unique challenges with regulations, compliance, and banking concerns, they ultimately confront the same hurdle as every mainstream business: how to achieve top rankings on search engines like Google and Bing. For dispensaries, hemp product retailers, and… Read More »Essential SEO Tips for Cannabis Companies: A Beginner’s Guide
Timely, engaging content is the key to an effective content marketing strategy — and for many companies, it is the key to success. As we head into 2026, cannabis brands need a strategic approach to capitalize on seasonal trends and… Read More »The Ultimate 2026 Cannabis Content Marketing Calendar
It’s almost time for the cannabis industry’s biggest event of the year: MJBizCon 2025. Do you have your schedule ironed out yet? As exciting as the conference is, the exhibition hall isn’t the best place to network. You’ll have more… Read More »Unmissable MJBizCon 2025 Afterparties, Events and Mixers
It’s official: Green Wednesday has officially surpassed Black Friday in terms of dispensary sales. Is your dispo ready? To kick off the holiday shopping (and marketing) season, NisonCo is sharing ten ideas to help your cannabis dispensary or smoke shop… Read More »10 Marketing Ideas and Strategies for Green Wednesday
One of the biggest cannabis conferences of the year, MJBizCon 2025, will be here before we know it — and really, it’s never too early to start preparing your conference strategy. As longtime MJBizCon attendees with more than 11 years… Read More »Your Guide to Attending MJBizCon 2025
As 2025 comes to an end, cannabis businesses are reflecting on their achievements and preparing strategic budgets for 2026. With ongoing regulatory developments and the evolving digital landscape, 2026 presents unique opportunities for cannabis companies to strengthen their market position… Read More »3 Tips to Plan Your 2026 SEO Cannabis Marketing Budget
For those of us who are putting our best selves forward in the cannabis industry, making it to in-person industry conferences is essential for staying ahead of trends and building valuable connections. We’ve compiled this comprehensive list of 2026 cannabis… Read More »2026 Global Hemp, Psychedelic and Cannabis Conferences
Most dispensary customers choose where to shop based on convenience and product availability when they need to re-up. Price point and product selection come next. This transactional mindset makes customer retention challenging for cannabis retailers competing in increasingly saturated markets.… Read More »How to Leverage AI for Dispensary Customer Retention
Getting your cannabis brand noticed requires more than great products. It demands strategic media coverage that builds credibility and creates authority for search engines and large language models. While traditional advertising remains limited, a well-executed digital PR strategy can get… Read More »How to Secure Cannabis Media Coverage with a Strong PR Strategy
