Strategic, timely content is the foundation of effective cannabis content marketing — and in an industry expected to reach $57 billion by 2028, it’s increasingly the key to standing out. As we navigate 2026, cannabis brands need a comprehensive approach… Read More »The Ultimate 2026 Cannabis Content Marketing Calendar
It’s official: Green Wednesday has officially surpassed Black Friday in terms of dispensary sales. Is your dispo ready? To kick off the holiday shopping (and marketing) season, NisonCo is sharing ten ideas to help your cannabis dispensary or smoke shop… Read More »10 Marketing Ideas and Strategies for Green Wednesday
If you haven’t already heard, let us be the first to tell you: it’s time to start planning your 4/20 cannabis marketing strategy. April 20 is typically one of the biggest sales days of the year for cannabis dispensaries, and… Read More »Get Ready for 420 Day: Marketing Tips and Tactics
Labor Day might be just around the corner, but that doesn’t mean the summer sales season is over quite yet. Your dispensary can still capitalize on cannabis consumers getting the most out of the warmer weather with these ten fun… Read More »Labor Day Dispensary Deals, Sales and Events Ideas
Updated July 30, 2024 Cannabis conferences are a great way to network with others in the industry, connect with consumers, and potentially do some traveling. Whether you are looking for a cannabis conference close to home or want an… Read More »2024 Hemp, CBD and Cannabis Conferences Listed By State and Country
The emergence of regulated cannabis markets in new states is exciting for cannabis companies throughout the industry. However, new markets also create challenges regarding SEO for cannabis websites. Which cannabis SEO strategies must new dispensaries implement to evolve with the… Read More »5 Top Product SEO Tactics for Cannabis and Dispensary Websites
The NisonCo team had an incredible time at Flower Expo in Greenfield, Massachusetts, connecting with dozens of inspiring leaders in the New England cannabis community. There’s plenty of action in the Massachusetts cannabis industry these days: Lawmakers are considering changing… Read More »MA Cannabis Market Expert Conversations from Flower Expo 2024
Another successful 4/20 has come and gone, and now your dispensary is brainstorming dispensary sales ideas for the exciting cannabis holidays still ahead. If you have already launched your summer dispensary promotion strategy, next on your list should be preparing… Read More »20 Best 710 Sales and Dispensary Marketing Ideas for National Dab Day
Today’s consumers are inundated with ads and overwhelmed by choice. Marketing campaigns have always been essential for success, but a carefully planned and multifaceted marketing strategy is more critical now than ever, particularly in the hyper-competitive cannabis industry. Does your… Read More »What Does a Strong Dispensary Content Marketing Strategy Look Like?
As a cannabis SEO and PR company with roots in activism, we’ve talked extensively about how the cannabis industry is inherently tied to equity and community. How does that ethos tie directly into cannabis consumables? Emphasizing the inclusivity of your… Read More »How Inclusive Cannabis Consumables Support Successful Marketing Campaigns
