With cannabis on the ballot in several states in the fourth quarter of 2024 and rescheduling talks starting in the new year, 2025 is poised to be a massive year for the cannabis industry. Now is the time to start planning out your 2025 PR budget. Working with a low-cost PR agency and investing in media marketing can help your company join the conversation and be a part of the future of the cannabis industry.
NisonCo has over a decade of experience helping clients navigate and excel in the cannabis industry through PR, SEO, content creation services, and more. Read on for an overview of five things you must keep in mind as you plan your cannabis company’s or dispensary’s PR budget for 2025.
1. Cannabis Press Release Distribution Remains Essential
Though there’s no debating that the media is changing at a breakneck pace, press releases remain an essential part of the foundation of any successful PR strategy.
Press releases are the primary way cannabis companies like yours share exciting news and developments. Reporters then pick up successful press releases, syndicate them on other platforms, and bring even more attention to your business.
Choosing a cannabis PR firm with a strong network of relationships with journalists and publications can help disseminate your news more effectively, increase your impact, and land higher-value placements.
2. Incorporate SEO Into Your Digital Marketing Strategy
Search engine optimization (SEO) is more important than ever to a successful internet marketing strategy, as the first result on any given search engine receives nearly a third of all clicks. A well-rounded SEO strategy will only become more important as voice searching becomes more prevalent, too.
Press releases typically don’t boast much SEO value on their own. They can increase your brand footprint, but the nofollow links they typically contain don’t add to your site’s SEO ranking.
That doesn’t mean your press releases are doomed to low SEO value, though! A PR firm offering SEO services can leverage other strategies to ensure your press releases attract the attention of relevant journalists and publications.
SEO is also important for all the other content that goes into a successful PR strategy; thought leadership pieces, blogs, social media copy, and more are all more successful when optimized with internet marketing in mind. Working with a company like NisonCo that allows you to bundle PR and SEO services is a great way to ensure your media marketing pieces will stand out online and help you reach your ranking goals.
Does your PR strategy stretch the budget? NisonCo offers customized and low-cost PR options for businesses and organizations of all sizes. Click the image above to get started.
3. High-Quality Content Will Differentiate Your PR Campaign
Successful PR campaigns aren’t just about presenting the facts or inserting as many keywords as possible into every piece of content you release. To create a successful brand narrative and a successful PR campaign, the media marketing content you release needs to be compelling and unique.
Creating a brand story and releasing marketing content people want to read are the keys to an impactful PR campaign. Journalists and consumers alike are more likely to engage with fresh, applicable content than to try to parse formulaic, keyword-heavy copy.
When planning out your cannabis PR budget and strategy for the coming year, make sure you’re working with an affordable PR agency that will combine PR, SEO, and content creation strategies to tailor a well-rounded campaign customized to your brand’s identity and goals.
4. Prioritize PR and Media Outreach at Cannabis Conferences
If you read the NisonCo blog, you know we believe cannabis conferences are some of the best ways to connect with the industry and build your brand’s footprint. However, you must integrate your PR and conference strategies to make the most of the conference you’re attending in 2025.
Ramping up your PR push before, during, and after the conferences on your calendar will help raise your company’s profile and make your marketing and networking efforts at the event even more effective.
If your company plans to have a presence at any conferences in 2025, consider that in your PR plan. For the best results, you should work with a PR company with extensive experience attending conferences and offering complementary services, like pitching, media training, and outbound lead generation and marketing.
5. Custom PR Packages are the Key to Low-Cost PR
No two companies have the same needs, goals, or resources regarding media marketing. In 2025, work with a PR firm that recognizes each company has different PR needs. Whether you have a limited PR budget or need PR for a small business, you should be able to assemble a PR package that works for you.
As a small business with over a decade of experience working with companies of all sizes, NisonCo understands the importance of flexibility in cannabis PR. We can help you create a PR, SEO, and content marketing package perfectly suited to your needs, delivering everything from one-time press releases to our full suite of marketing services.
Work With an Experienced and Affordable PR Agency in 2025
This year, prioritize your company’s success by prioritizing PR. While planning your strategy, consider press releases, SEO, content creation, conferences, and customization to decide what will best suit your needs.
We love to help companies in the cannabis industry and beyond reach their goals through media marketing. Contact NisonCo today to set up a free discovery call or to get started on your 2025 PR strategy.
