Marketing

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The Best Social Media Content Calendar For Cannabis Businesses

Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.

Read More »The Best Social Media Content Calendar For Cannabis Businesses

What Cannabis and CBD Companies Need to Know About ADA Website & Mobile App Accessibility Claims

Guest post written by Beckage

Is your cannabis company’s website and mobile app ADA accessible?

With the increasing prevalence of online businesses and mobile applications, over the past few years there has been an onslaught of litigation under Title III of the Americans with Disabilities Act (ADA) as users with a variety of disabilities have challenged the accessibility of companies’ online offerings as being inaccessible. Lawsuits filed under the ADA have more than quadrupled in the past seven years.  

Read More »What Cannabis and CBD Companies Need to Know About ADA Website & Mobile App Accessibility Claims

Public Relations, Marketing, Advertising: What’s The Difference?

It’s not uncommon for businesses to hire a public relations firm and expect to see results that coincide with advertising or marketing services. While all are great channels to get your business more well known, they all serve different purposes and one should not be used in place of another. Let’s break down the differences between them, and which one is best for your goals and objectives. Read More »Public Relations, Marketing, Advertising: What’s The Difference?

3 Quick Tips to Improve Your Company’s Blog

Is your cannabis company currently blogging? If not, you should be! Blogging regularly is one of the best ways to increase your digital presence, boost SEO power, showcase thought leadership, and even increase customer time on-page. For cannabis, hemp, and CBD companies, it’s also an awesome way to spread education and knowledge in an industry with a need to educate and empower its customers and tackle misinformation.

Here are three quick tips for business blogging to boost your blog’s performance and harness its benefits.Read More »3 Quick Tips to Improve Your Company’s Blog

COVID-19 Data Breach Response Considerations for the Cannabis Industry

Guest post written by Beckage

In the cannabis industry, where some state governments have determined access to cannabis as an essential service, the resulting mix of some employees working from home while others are on site and serving patients and customers in dispensaries, has added a complicated situation for data security managers and response plans.Read More »COVID-19 Data Breach Response Considerations for the Cannabis Industry

11 Must-Have Partners for Cannabis Startups

Guest article by Olivia Solero at Cannabis Stack

If you’re looking to start a business in the cannabis industry, you can’t even think about opening your doors until you have partnered with the right team of professionals to keep the company afloat. In an industry full of regulations, laws, and monitoring, you do not want to be caught in error. Before you start your new business, be sure to build a team of these must-have partners for cannabis startups. Read More »11 Must-Have Partners for Cannabis Startups

How to Connect with Your Distributed Workforce

COVID-19 has caused many business disruptions and led to many companies moving their teams from in-office setups to working from home. While many companies are comfortable in this space, others can be struggling to keep their team members connected and engaged across the digital divide. Try these four strategies to keep your team’s morale and collaboration high even while working from home.Read More »How to Connect with Your Distributed Workforce

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