Culture

NisonCo’s team offers an array of cannabis and psychedelic culture expertise for free on our blog. Click to read now.

How to Connect with Your Distributed Workforce

COVID-19 has caused many business disruptions and led to many companies moving their teams from in-office setups to working from home. While many companies are comfortable in this space, others can be struggling to keep their team members connected and engaged across the digital divide. Try these four strategies to keep your team’s morale and collaboration high even while working from home.Read More »How to Connect with Your Distributed Workforce

Why Being An Advocate Matters In The Cannabis Industry

I didn’t care about politics. I didn’t feel a need to get involved with the problems of the world. Afterall, weren’t my own problems enough? That all changed in early 2015 when I went through some big transitions in my life. I transferred to the University of Rhode Island where I picked up sociology as a major, and I joined Students for Sensible Drug Policy (SSDP). Sociology opened me up to all of the inequalities that exist across the world. The classes and texts opened up my eyes to a world of struggles that folks face, from economical challenges to racial issues and more. They also taught me what privilege is, including the privileges I have in American society as a white woman. Read More »Why Being An Advocate Matters In The Cannabis Industry

10 Best Practices for Commercial Cannabis Cultivators in 2020

Guest article by Eric Rosen, Dark Heart Nursery

Follow these 10 best practices for strong, healthy cannabis plants.

1. Maximize your resources

As the cannabis industry continues to mature, many indoor, greenhouse and outdoor cultivators are all re-examining their business practices to identify areas of inefficiency. Cultivators that outsource clones in their supply chain yield 2-3x the ROI of their limited canopy/real estate. Like every other business, this includes asking the question ‘Should we be doing this ourselves in-house, or would it make more sense to outsource?” As a cannabis farmer, taking clones yourself used to be a necessary evil because you simply couldn’t afford not to or didn’t have an alternative. Now, with legalization and the proliferation of clones, seedlings and teens available at scale via commercial cannabis nurseries, every cultivator should be objective from a business perspective about why they continue to clone in-house and not maximize profitability from a real estate perspective. Simply put, every square foot dedicated to flowering cannabis plants yields more dollars annually than the same square foot that is being squandered on a cannabis plant in a vegetative state.  Read More »10 Best Practices for Commercial Cannabis Cultivators in 2020

How to Balance Client and Employee Needs During COVID-19

More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. 

It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to be paid at this time to carefully and creatively balance the needs of employees and clients. NisonCo staff writer Marissa Smith had a conversation with Nison about being an employer in the time of COVID-19, changes in public relations strategies and maintaining equilibrium during a pandemic. These were the takeaways.Read More »How to Balance Client and Employee Needs During COVID-19

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