Green Roads
- Case Studies | Public Relations
Strategizing our efforts around targeting high-tier outlets.
The goal.
Developing a strategy with Green Roads’ team focused on outreach to top-tier, high and broad media influencers in print, television, radio, digital platforms positioning Green Roads as a thought leader in the CBD space.
The approach.
We targeted media outlets such as news bureaus, industry trade publications, consumer-focused TV news and talk shows, digital outlets, multi-industry influencers and newsletters focusing on thought leadership.
The success.
Working with us for nearly two years, they received over 60 published pieces related to their goal featured in Bloomberg, MG Magazine, Forbes, Medium, WholeFoods Magazine, Thrillist, LA Weekly, and Benzinga.
Highlight your work with Public Relations
Green Roads
- Case Studies | Public Relations
Strategizing our efforts around targeting high-tier outlets.
The problem.
Developing a strategy with Green Roads’ team focused on outreach to top-tier, high and broad media influencers in print, television, radio, digital platforms positioning Green Roads as a thought leader in the CBD space.
The solution.
We targeted media outlets such as news bureaus, industry trade publications, consumer-focused TV news and talk shows, digital outlets, multi-industry influencers and newsletters focusing on thought leadership.
The success.
Working with us for nearly two years, they received over 60 published pieces related to their goal featured in Bloomberg, MG Magazine, Forbes, Medium, WholeFoods Magazine, Thrillist, LA Weekly, and Benzinga.
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