Moxie
- Case Studies | Public Relations
Creating a steady news stream to build interest, recognition, and credibility.
The goal.
Generate brand awareness, interest, recognition, and credibility to create a steady stream of news and product reviews as well as strategic pushes around events, product announcements, and company updates.
The approach.
With various pushes we have been able to leverage different buzzworthy events including the vape crisis, the first onsite cannabis at Outside Lands, and limited-edition strains based off of the viral Tiger King series with portion of proceeds donated to the World Wildlife Foundation.
The success.
Throughout the engagement (less than a year), Moxie has seen dozens of articles published, hitting every target audience mentioned at the beginning of the engagement such as WSJ, Forbes, Veg News, Marijuana Business Daily, Yahoo Finance, LA Weekly, Marijuana Venture Magazine, and Leafly.
Highlight your work with Public Relations
Moxie
- Case Studies | Public Relations
Creating a steady news stream to build interest, recognition, and credibility.
The problem.
Generate brand awareness, interest, recognition, and credibility to create a steady stream of news and product reviews as well as strategic pushes around events, product announcements, and company updates.
The solution.
With various pushes we have been able to leverage different buzzworthy events including the vape crisis, the first onsite cannabis at Outside Lands, and limited-edition strains based off of the viral Tiger King series with portion of proceeds donated to the World Wildlife Foundation.
The success.
Throughout the engagement (less than a year), Moxie has seen dozens of articles published, hitting every target audience mentioned at the beginning of the engagement such as WSJ, Forbes, Veg News, Marijuana Business Daily, Yahoo Finance, LA Weekly, Marijuana Venture Magazine, and Leafly.
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