![](https://nisonco.com/wp-content/uploads/2023/03/Dip-Devices-Google-Results-scaled.jpg)
The goal.
To expand to reach an audience that was not already searching for them by name
The approach.
Starting in January, We brainstormed alternative keywords/search terms to popular products to help consumers find their products and not just their brand, we then revamped their web copy to reflect our research.
![](https://nisonco.com/wp-content/uploads/2023/03/Dip-Devices-Google-Search-Console-Results-scaled.jpg)
The success.
They saw a significant improvement leading up to their 4/20 push and their top keywords are now key traffic drivers such as “electric dab straw” and “electric honey straw”
![](https://nisonco.com/wp-content/uploads/2023/03/Dip-Devices-Brightlocal-graph-scaled.jpg)
Highlight your work with Search Engine Optimization
Dip Devices
- Case Studies | SEO
Helping the consumer packaged goods brand become visible to an audience that wasn't already looking for them.
![Dip devices logo](https://nisonco.com/wp-content/uploads/2023/03/dipdevicescom.jpg)
The problem.
To expand to reach an audience that was not already searching for them by name
![](https://nisonco.com/wp-content/uploads/2023/03/Dip-Devices-Google-Results-scaled.jpg)
The solution.
Starting in January, We brainstormed alternative keywords/search terms to popular products to help consumers find their products and not just their brand, we then revamped their web copy to reflect our research.
![](https://nisonco.com/wp-content/uploads/2023/03/Dip-Devices-Google-Search-Console-Results-scaled.jpg)
The success.
They saw a significant improvement leading up to their 4/20 push and their top keywords are now key traffic drivers such as “electric dab straw” and “electric honey straw”
Related case studies.
- Public Relations, SEO
Helping a cannabis DUI insurer gain voice in the media and increase web traffic.
- Public Relations