Dip Devices

Helping the consumer packaged goods brand become visible to an audience that wasn't already looking for them.

The goal.

To expand to reach an audience that was not already searching for them by name

The approach.

Starting in January, We brainstormed alternative keywords/search terms to popular products to help consumers find their products and not just their brand, we then revamped their web copy to reflect our research.

The success.

They saw a significant improvement leading up to their 4/20 push and their top keywords are now key traffic drivers such as “electric dab straw” and “electric honey straw”

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Dip Devices

Helping the consumer packaged goods brand become visible to an audience that wasn't already looking for them.

Dip devices logo

The problem.

To expand to reach an audience that was not already searching for them by name

The solution.

Starting in January, We brainstormed alternative keywords/search terms to popular products to help consumers find their products and not just their brand, we then revamped their web copy to reflect our research.

The success.

They saw a significant improvement leading up to their 4/20 push and their top keywords are now key traffic drivers such as “electric dab straw” and “electric honey straw”

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