CannDelta
- Case Studies | SEO
Helping an ancillary cannabis business with SEO/SEM & Google Ads
The goal.
The overall goal was to get local traffic to CannDelta’s sibling site, increase local SEO traffic and increase contact form fills in specific target regional markets like New York and New Jersey.
The graph shows Search Engine Results Page (SERP) Positioning
- NisonCo increased Green and Gold’s average position on Google, which led to tripling organic impressions quarter over quarter. NisonCo increased form fills through a paid-in organic strategy and reduced the average cost per click (CPC).
The approach.
- NisonCo created and SEO-optimized the Google Ads landing page for Green and Gold Consulting, a CannDelta sibling site.
- NisonCo used this site to run Google Ads and help Green and Gold increase contact form fills.
The graph shows Google Ads Clicks and CTR:
- NisonCo focused on lower cost and higher conversion key terms. This focus helped Green and Gold receive more substantial returns and a lower average CPC.
The success.
From October 1, 2022, to March 31, 2023, they received: 1,490 Clicks and a 9.98% click-through rate (CTR), leading to 45 contact form fills that — in turn — led to a $25,000 return on ad spend (ROAS). Based on ad spend, it was a 1,462% return on investment.
The graph shows Green and Gold Consulting Regional Conversion
- Form fills show specific location-targeting for regions like New York and New Jersey was effective.
- By targeting NY/NJ regional directions through search engine marketing (SEM) projects, NisonCo used targeted key terms locally to get contact form fills from those particular areas.
Highlight your work with Search Engine Optimization
CannDelta
- Case Studies | SEO
Helping an ancillary cannabis business with SEO/SEM & Google Ads
The problem.
The overall goal was to get local traffic to CannDelta’s sibling site, increase local SEO traffic and increase contact form fills in specific target regional markets like New York and New Jersey.
The graph shows Search Engine Results Page (SERP) Positioning
- NisonCo increased Green and Gold’s average position on Google, which led to tripling organic impressions quarter over quarter. NisonCo increased form fills through a paid-in organic strategy and reduced the average cost per click (CPC).
The solution.
- NisonCo created and SEO-optimized the Google Ads landing page for Green and Gold Consulting, a CannDelta sibling site.
- NisonCo used this site to run Google Ads and help Green and Gold increase contact form fills.
The graph shows Google Ads Clicks and CTR:
- NisonCo focused on lower cost and higher conversion key terms. This focus helped Green and Gold receive more substantial returns and a lower average CPC.
The success.
From October 1, 2022, to March 31, 2023, they received: 1,490 Clicks and a 9.98% click-through rate (CTR), leading to 45 contact form fills that — in turn — led to a $25,000 return on ad spend (ROAS). Based on ad spend, it was a 1,462% return on investment.
The graph shows Green and Gold Consulting Regional Conversion
- Form fills show specific location-targeting for regions like New York and New Jersey was effective.
- By targeting NY/NJ regional directions through search engine marketing (SEM) projects, NisonCo used targeted key terms locally to get contact form fills from those particular areas.
Related case studies.
- SEO
Helping a cannabis packaging company rank for child-resistant packaging (CRP) keywords
- SEO
Helping the consumer packaged goods brand become visible to an audience that wasn't already looking for them.
- Public Relations, SEO
Helping a cannabis DUI insurer gain voice in the media and increase web traffic.
- Public Relations
Creating a steady news stream to build interest, recognition, and credibility.
